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Influencer culture is all the rage right now!
Everyone on Instagram is now an influencer, and they have their own set of products to share and promote. That may or may not be a paid partnership, but it’s still a source of products to push out to the consumers via influencer marketing.
Well, I am a content creator myself, and brands send me a ton of product press kits to try out and review. Sometimes they send me a unique referral code that offers my audience a discount on the product I am repping at the moment.
How does that benefit me?
I get the exact percentage of that discount amount as a commission, and that’s how I make some coins via affiliate marketing.
Yes, that’s affiliate marketing, as simple as that.
The best part is that it isn’t completely restricted to high-profile influencers. The common man can be an affiliate marketer. All they need is a tiny network of people and a smartphone.
If you want to try this, you’re in luck, because so many businesses have transitioned to affiliate marketing. They account for 81% of brands, as per a study from 2021.
There is so much software that offers you the means to access this form of marketing. Filtering out the best affiliate marketing software can be a daunting task. That’s why I’m here to make it easier for you.
Thank me later, okay!
The top 10 affiliate marketing software are:
- ClickInc
- Linktrack
- TUNE
- Everflow
- Impact
- Scaleo
- Offerslook
- Red Track
- Vene Dash
- Tapfilate
A breakdown of the best affiliate marketing software and what they’re good for:
| Name | Why is it the best? |
| ClickInc | ClickInc is an excellent choice for businesses that are new to affiliate marketing and may not be familiar with all of the technical parts of getting a program up and running. |
| Linktrack | Linktrack is best if you only require a few basic tracking solutions. Users can effortlessly track and manage affiliate links and clicks on their platform. It’s aimed at small enterprises and freelancers. |
| TUNE | TUNE is unique in that it can be customized and is the best affiliate marketing software for that purpose. Of course, industry-standard tools like connection tracing and network performance are included too. |
| Everflow | Everflow is some of the best affiliate marketing software on the market, and with good reason. With it, you can easily track, analyze, and manage an endless number of marketing programs. |
| Impact | Impact’s platform is jam-packed with features that make affiliate onboarding and maintenance classic and simple. |
| Scaleo | Scaleo is great to utilize as a “network” to manage affiliates and media campaigns. The ability to flag and filter undesirable traffic has proven to be really beneficial, particularly if you manage many campaigns. |
| Offerslook | Offerslook is some of the best affiliate marketing software for all businesses and freelancers across the board. You can use Offerslook to brand a platform, run offers, manage publishers, and issue invoices, among other things. |
| RedTrack | RedTrack.io has made it as the best affiliate marketing software-as-a-service (SaaS) and analytics platform. It helps affiliates and advertisers track campaign effectiveness and increase ROI. |
| Vene Dash | Vene Dash is a dependable performance marketing platform that tracks, manages, and analyses affiliate program performance. Advertisers, ad agencies, marketers, and publishers will benefit from this tool. |
| Tapfiliate | Tapfiliate offers affiliate, referral, and influencer marketing programs for e-commerce, SaaS, B2B, and B2C firms. Suitable for a global campaign because of its diverse language adapting capability. |
ClickInc
ClickInc has the simplest and most classic interface you’ve ever seen! It will remind you of the good old Windows XP days in the 2000s.
As for features, it’s an easy-to-use web interface that allows partners to set up and manage their full affiliate tracking and lead management system with no programming and only a basic understanding of HTML.
They are always adding new features and improvements to their software.
Highlights:
- Coupon creation: Merchants can create coupons and assign them to affiliates, who will then distribute them to customers. When a customer uses the coupon, their order is assigned to the affiliate, who receives a commission for that order, as explained earlier.
- Affiliate grouping: You can construct a “Performance Affiliate Group,” and affiliates will be automatically assigned to the group depending on the values you specify. If affiliates are in the general group or have already been assigned to other performance groups, such affiliates will be automatically moved to the performance group.
- Emails to affiliates: Affiliates will be emailed based on the number of sales/alerts/banner clicks/true clicks/text clicks/impressions/commissions.
- Detects fraud: Compares the actual geolocation of the signing affiliates to the information supplied to avoid fraud.
- Payment limit: You can set a minimum payout limit for the entire company or for each individual. Create a payment report and set your payment plan by day, week, or month.
Pricing:
The pricing plans are pretty straightforward, and run from $25 a month to $149 a month under three different plans.
The number of clicks determines the pricing on the plan, while impressions and the number of affiliates remain unlimited throughout.
A 30-day free trial is included in all plans, and can give you an insight into what each one entails.
My take:
ClickInc is on the basic end of the affiliate marketing spectrum, so it’s an excellent choice for businesses that are new to affiliate marketing and may not be familiar with all of the technical parts of getting a program up and running.
Linktrack
Linktrack is a simple yet powerful link monitoring system that allows you to correctly monitor and track clicks.
It delivers real-time updates, keeping users informed about the sources of traffic.
Unlimited links and click monitoring are included with all premium accounts, and full-color graphs make it easy to see where the best results are coming from.
Custom domain names can be used for link tracking, and the software gives you complete control over all of your data from one location.
Highlights:
- Link data: Users may organize links into groups, make notes, and use the built-in search function. In addition to unlimited links, premium subscriptions include unlimited click monitoring and data retention for 30 days (links never expire).
- Link tracking: As clicks are made, real-time reporting options provide precise tracking information. Details such as the moment a link was clicked, the source of the click, the keywords the visitor used to find the link, their IP address, and more are included in the data.
- Email notifications: Premium memberships have access to alert emails that notify users when a link is clicked in real-time. The email notifications also include critical tracking information, which allows customers to concentrate on the most significant prospects and improve their marketing campaigns.
- Post-click tracking: Some of the common post-click tracker options are conversion tracking, custom and alternate domains, sharing tracking pages, vanity links, automatic deactivation of links, auto-expiry dates, and password security.
Pricing:
The pricing varies from $9.95 a month to $99.95 a month, and that depends on the plan you opt for.
If you choose a higher price band, you get more features. A professional plan would be ideal if you’re on a budget and have a small to medium enterprise. Agency plans are way more advanced with enterprise-level features.
Unfortunately, there aren’t any free trials associated with Linktrack.
My take:
A big list of features may not always be appropriate for your business. Maybe you only require a few basic tracking solutions. This is a product aimed at small enterprises and freelancers, and with it, users can effortlessly track and manage affiliate links and clicks on their platform.
TUNE
TUNE focuses on optimizing partner management throughout. It makes integrating, managing, and compensating your most valuable advertisers and publishing partners a breeze.
The best affiliate marketing software, like TUNE, makes it simple to boost profit, reduce low-performing traffic, and extend your network quickly with straightforward automation solutions that streamline complex operations and manage tedious manual activities.
Highlights:
- Automation: Custom rules for conversion rate, profit margin, and offer type can help you automate your performance optimization. Save time with automated actions and notifications that warn about and prohibit traffic sources and offers, notifying all parties involved instantly.
- Infrastructure: The hallmarks of a world-class platform is accurate, real-time data backed by a reliable and expandable infrastructure.
- Software ecosystem: TUNE keeps track of metrics, platforms, and devices and seamlessly merges mobile and desktop data. In other words, data will flow smoothly throughout your software ecosystem, and there will be less need for human data entry.
- Retailer insights: TUNE provides superior insights into online retailers’ purchasing processes, 99.9% tracking uptime, and the ability to export and compare data to support company choices and future planning.
- Live sharing: The technology allows agents to engage with clients, provide online assistance in a limited capacity, conduct live training and distribute support documentation.
Pricing:
There are a couple of different plans that will suit your bootstrapping, startup, scale-up, and enterprise-level business.
Custom contracts can receive a quote from the main team themselves, and they will be able to guide you better on the features that are right for your business under your precise budget.
These plans exist for media houses, aka networks and advertisers, as well.
My take:
TUNE is unique as the best customizable affiliate marketing software. With the number of available plans, they can be utilized really well by larger enterprises. Their custom plans are also worth having a look at. And of course, industry-standard tools like connection tracing and network performance are included.
Everflow
Everflow is the best cloud-based affiliate marketing software. It’s a partner tracking platform that provides affiliate marketers, advertisers, agencies, and publishers with monitoring, analysis, and automation capabilities.
Its ability to handle clicks ranging from a hundred to a billion lets it handle the performance of any sized organization. It currently serves more than 280 clients.
The platform provides multi-dimensional analytics, rich data visualizations, and sophisticated reporting features for tracking and assessing campaign results.
Highlights:
- 24/7 support: Customers have access to a team of professionals who are available 24 hours a day, 7 days a week, to answer any queries or resolve any concerns.
- Tracking capability: Everflow has an excellent tracking functionality, which allows it to track all actions and events such as payouts, number of clicks, cost-per-click, and more.
- Fraud detection: SmartSwitch is a tool that allows you to create explicit rules based on conversion rates and click-to-conversion timings to determine whether any of the sources is a scam. There are additional reports that can help you figure out which traffic is fake and which is legitimate. When you suspect any source of being fraudulent, Everflow alerts the responsible partners.
- Target settings: You can specify certain criteria for your offers, and those who do not meet them will be offered something more appropriate.
- Third-party associations: Forensiq and 24metrics for anti-fraud protection, Tipalti for worldwide payment solutions, and Optizmo and Ezepo for fully compliant email marketing are just a few of the external apps that Everflow works with.
Pricing:
Everflow has a different approach to pricing. With their system, how much you pay depends on how much you use and the end price is completely transparent to the user.
The starter package is worth $750/month and offers complete access and support.
My take:
Everflow is some of the best affiliate marketing software on the market, and with good reason. With it, you can easily track, analyze, and manage an endless number of marketing programs.
It’s suitable for small, medium, and large enterprises.
Impact
Impact is the global leader in relationship automation, assisting businesses in scaling affiliates, influencers, key business partners, mobile apps, publishers, and more.
Impact’s Partnership Cloud automates every stage of the lifecycle for all sorts of partnerships, including discovery, recruitment, onboarding, engagement, and optimization.
This is why it has made it to the list of the best marketing affiliate software.
Highlights:
- Forecasting: With Impact’s Forecasting, you can forecast performance for up to 90 days and track your KPIs. With their Anomaly Detection, you can uncover abnormalities and repeat their success or prevent future failures.
- Following the sales funnel: The Contribution Report identifies which partners add incremental value along the funnel, allowing you to keep them motivated and delivering outcomes.
- Recognizes customer value: Which partners drew in one-time deal seekers versus high-value repeat customers? The Customer Value report provides answers to these and other questions, allowing you to identify the partners who bring in your most devoted consumers.
- Mobile device analysis: Device Analysis provides a detailed breakdown of cross-device consumers’ conversion journeys. Is it more common for customers to convert on their phones than on their computers? When it’s time to make a purchase, what gadget do they use? Device Analysis addresses those types of questions.
- Partner synergy: The Synergy Report will show you where synergies — and anti-synergies — exist in your partner mix.
Pricing:
No pricing information is available on Impact’s website, including information on free trials and versions. You can get in touch with the team to get an idea of the plan that might work best for you.
My take:
Marketing leaders, affiliate marketers, influencer marketers, and business development/channel managers (strategic brand alliances) will benefit from Impact, one of the best affiliate marketing software options out there. Their platform is jam-packed with features that make affiliate onboarding and maintenance classic and simple.
Scaleo
Scaleo is the best affiliate marketing platform that’s all-in-one and lets you track, evaluate, and optimize your affiliate business and marketing campaigns in real-time.
Users can also access various landing pages, campaign redirects, conversion points, and improved statistics, plus multi-client functionality.
You can automate your campaign and eliminate fraudulent clicks using cutting-edge AI technology and Anti-Fraud LogicTM. Scaleo supports platforms like Shopify, WooCommerce, and more.
Highlights:
- Anti-Fraud Logic: To detect and eradicate fraudulent traffic in real-time, Scaleo’s in-house Anti-Fraud Logic tool aggregates and analyzes dozens of internal and external monitoring points.
- Help and support: Scaleo is a cutting-edge solution that is ready to use right away. However, if you require assistance, the Helpdesk section will provide you with all of the information you require 24/7.
- Third-party integration: To expand your marketing possibilities, Scaleo can easily be combined with a limitless number of third-party technologies.
- Advanced API: Their robust API also provides limitless possibilities for expanding and improving the current system, plus you can export data to your favorite business intelligence platform for more options.
- Automation: With Scaleo’s cutting-edge automatization solutions, you can reduce dull, old-fashioned work, increase your ROI, and improve performance.
Pricing:
Scaleo offers three different pricing plans, which run from $299 to $999 a month. The higher you pay, the more advantages you get.
There’s also a special starter pack which is only available on request. This retails for $99/month.
My take:
Most platforms have their advantages and disadvantages, but Scaleo has proven to be great from every perspective.
It’s been great to utilize it as a “network” to manage affiliates and media campaigns. The ability to flag and filter undesirable traffic is also really beneficial, particularly if you manage a lot of campaigns.
Offerslook
Offerslook is a performance management solution that makes online businesses look simple and sophisticated.
Using Offerslook, organizations can create new networks, manage publishers, and generate invoices. It offers real-time data as well as graphic data snapshots.
It clears spam using powerful connectivity functionalities and prioritizes fraud management capabilities.
Its sleek UI streamlines the entire procedure. This software is also known for its transparency and ease of use. All of this is why it’s made it to the list of best affiliate marketing software.
Highlights:
- Ad campaign control: Keeps track of affiliate programs in an intelligent manner and customizes reports to analyze real-time data. With their sophisticated tools, you can improve ad campaigns too.
- Smart linking: Create a single link for all offers that can dynamically route consumers to the best deal, increasing the ROI of all traffic and increasing your revenue as a result.
- Smart alerts: Receive immediate email notifications when there are any oddities or concerns in the business process. You can also tailor the metrics that fit your objectives, such as conversion rate, unique clicks, and so on.
- Smart API key: Automatically grabs a load of offers from advertisers and syncs them all with just a few clicks. There is no need for manual labor. Simply supply the API key for the originating system.
- Link test traffic detection: Linkintest is a sophisticated verification tool designed specifically for CPI campaigns. You can examine the status of target campaigns and stop spending clicks on campaigns that aren’t functioning. It also enables you to determine the number of competitors involved before making a decision.
Pricing:
Offerslook has three pricing plans: the first two are $259 a month and $459 per month.
The third plan is custom and gives you unlimited conversions, media usage, and impressions. You can easily get a quote for this one from the team at Offerslook.
Each plan also has a free 30-day trial attached to it, so you can easily test out the features and gauge their feasibility for your business.
My take:
Offerslook is some of the best affiliate marketing software that is good for all businesses and freelancers. You can use Offerslook to brand a platform, run offers, manage publishers, and issue invoices, among other things.
RedTrack
RedTrack.io is a cloud-based ad monitoring and conversion attribution tool that helps marketers turn data from their media purchases into actions.
It’s a performance-driven platform that meets affiliates’ fundamental and advanced demands.
Of course, being some of the best affiliate marketing software on the market, RedTrack also has an intuitive user interface with templates and presets, as well as event tracking. Drilldown reports, dashboards, and AI-based SmartLinks optimization will assist advanced users.
Highlights:
- Analyze and optimize: In real-time, get exact data for each impression, click, and conversion. With campaign automation rules and alerts, you can save hours of manual work and turn insights into actions.
- Transparent conversion: Improve conversion rates by having complete visibility into when each and every consumer converts. To get the most return on ad spending, optimize multiple conversion points and funnel phases.
- Collaborative: Shared views and reporting for peers, partners, and customers allows you to connect your team on a single platform and save time. Set different access levels to different parts of the account and only show the data you want to share.
- Bot detector: Get a broad view of the traffic you purchase and create a blacklist of the sources where you are wasting money. Know how much money you’re wasting on non-human clicks.
Pricing:
RedTrack offers you 4 different plans that will fit your organization’s requirements like a glove!
Starting from $249 a month, pricing goes all the way up to $1119 a month, plus custom offers for which you can get a quote.
As you go up in price, you can enjoy added features like multi-access organization plans, automation suites, and publisher management.
My take:
RedTrack.io has made it as the best affiliate marketing software-as-a-service (SaaS) and analytics platform. It helps affiliates and advertisers track campaign effectiveness and increase ROI.
Vene Dash
Vene Dash gives you the ability to track, manage, analyze, and optimize the results of your affiliate business in a smart and effective manner.
Advertisers, ad networks, and publishers can manage offers, collect data, and enhance performance, all from a single, simplified system with the revolutionary Dash SaaS package.
Their dependable tracking system, which includes built-in fraud prevention, cutting-edge billing, cryptocurrency payments, and a slew of other unique features, enables performance marketers to scale their businesses and stay ahead of the competition.
Highlights:
- Fraud protection: Powered by VeneOverwatch, fraud protection can be set or disabled on a network-wide or per-entity basis. The precision for each fraud scenario can also be changed on an individual basis.
- Billing feature: Publishers may manage their billing information and seek payments for previous periods all in one location using the billing and invoicing function. No more manual invoices! Vene Dash also accepts cryptocurrency payments in addition to bank transfers.
- Smartlinking: Create clever tracking URLs that distribute visitors according to the best-performing offers, ensuring that your advertising dollars are well spent. Actions can be divided using meta-data such as OS, GEO, Time, IP, Channel, and Browser. Alternately, traffic can be routed using weighted splitters.
- Destination site monitoring: All offer destinations are checked for legitimacy using the destination site monitor and URL checker. Vene Dash does automatic checks for all destination URLs, notifies you when the destination site changes, and provides screenshots for quick comparison.
- Cryptocurrency payments: Unlimited and extremely secure transactions, lower operational expenses and fees, and a wider publisher reach are just some advantages of crypto payments. Bitcoin (BTC), Litecoin (LTC), and Dogecoin (DOGE) are all accepted as forms of payment.
Pricing:
The pricing here is listed in Euros. It starts from 499€ a month and ranges to 999€, plus the option for a custom plan.
The more you pay, the more impressions and clicks you can access. Custom offers give you the flexibility to choose and pay for just the features that you need.
My take:
Vene Dash is a dependable performance marketing platform that tracks, manages, and analyzes affiliate program performance. Advertisers, ad agencies, marketers, and publishers will all benefit from this tool.
Tapfiliate
Tapfiliate is an affiliate management system that aids in the growth of businesses and content providers via affiliate marketing.
This software has a wide range of capabilities for customers to explore, from designing their own affiliate program to tracking and optimizing, one-click social sharing to fraud detection and asset management.
Because Tapfiliate is a cloud-based solution, it can be accessed from anywhere and is entirely configurable to meet the user’s demands.
Highlights:
- API: Use Tapfiliate’s REST API to go deep and take complete control of your affiliate universe. Automate your processes and free up time to focus on affiliate marketing. New endpoints are constantly being added to the API.
- Automation: Make your life easier with a platform that is scalable and automated. Using the Zapier app, Tapfiliate makes it simple to set up triggered emails, webhooks, and automation. You can also choose to manually approve commissions if you prefer.
- Bonuses: Create enticing freebies to increase your sales. Motivate your affiliates by setting goals based on the number of conversions or other parameters. You can do this by setting up affiliate tiers or creating a performance bonus system.
- Recurring commissions: The Recurring Commissions functionality is beneficial to SaaS clients. By using Tapfiliate’s Lifetime Commissions function to link a consumer to an affiliate, you can attract top influencers.
- Affiliate pages: Enjoy affiliate pages that are white labeled and completely complement your brand and domain. Even writing customized emails in your own voice is simple, and you’ll have the ability to put your own branding on your links.
Pricing:
The pricing is simple, affordable, and adds value to your affiliate program.
Tapfiliate offers two plans, one for $69/month and the other for $149/month. A custom plan can also be designed as per your brand’s requirements.
The best part is that you get a 14-day trial to test the waters and the features of each plan.
My take:
Tapfilate is some of the best affiliate marketing software available and offers affiliate, referral, and influencer marketing programs for e-commerce, SaaS, B2B, and B2C firms. It’s also suitable for a global campaign because of its diverse language adapting capability.
Conclusion
Affiliate marketing is only getting bigger and better! Read through these features once more to understand what your brand needs to diversify its marketing methods. Affiliate marketing will definitely enhance your product reach, whether you’re a small to medium firm or a massive enterprise.