11 Best AI Tools Changing the Future of Content Creation

Here’s a snapshot of an article from The Guardian.com.

Please take a deep read of that article. Who do you think wrote that?

A Fiverr freelance writer? The content creation team at The Guardian? Or a robot? I bet you’re about to say something along the lines of “The Guar….” Well, you don’t want to complete that statement because that’s the work of a bot.

Surprised to hear that? Don’t be. See the article title: 

Source: theguardian

Let me blow your mind a little further (Bomb Alert💣💣).

Did you know: According to the Wall Street Journal, about 8.5 percent of the total articles on Wikipedia are written by bots?

Believe it or not, AI has come to solve all of man’s problems, and that includes content creation. No more straining our eyes and brain for long hours to create content. No more paying freelance writers hundreds of dollars to write for our brands.

With the help of several AI-powered content creation tools, anyone can create the best content for their brands within a twinkle of an eye.

That said, here are some amazing AI-powered tools that can help redefine the way you create content.

1. Conversion.ai
2. Usebroca 
3. Wordsmith 
4. Articoolo
Tools for improving content SEO properties
5. Ouranking.io
Tools for defining content creation strategy
6. Hubspot 
7. Concured
8. Crayon
9. Frase
Tools for perfecting content
10. Grammarly
Other important AI tools
11. Canva

I know a lot of purists might argue that introducing bots and machines into the art of content creation is nothing but a perversion. 

But we all need to remember the barrage of challenges content creators faces every day.

1) Content idea struggles: One of the foremost challenges that content creators face is the struggle of coming up with new topic ideas.

How AI helps with content ideas: With AI content creation tools like Hubspot and Outranking, content creators can discover quality content ideas that perform well.

2) Writer’s block: Sometimes, you may not be in the mood to write. But because you have an obligation to your brand or blog audience, you have to suffer in front of the computer until you cough something out.

How AI helps with writer’s block: An AI tool can help you write amazing pieces on days you are feeling off.

3) Lack of flesh to add to your write-up: Sometimes, you may have the topic, but your research isn’t yielding compelling points to discuss.

How AI helps with lack of ideas: AI-powered tools can help you in this kind of scenario because they can scour the entire internet (including numerous search engines) for points to develop. Something you may not be able to do.

4) Perfectionism: This is a challenge that’s particularly common with the web copy. Newbie writers often struggle to create amazing, effective, and on-brand copy.

How AI helps battle perfectionism: With tools like Conversion.ai, writing copy just got easier. Even if you’ve never written a sales copy before in your life, you can trust an AI tool to help you out.

5) Productivity challenge: How many times have you found yourself incapable of reaching your daily write-up goals? Say you plan to create five 1000-words articles, but at the end of the day, you could only write three.

How AI helps improve productivity: With an AI tool, you can maximize your productivity and create as many posts as you like.

6) Lack of confidence or expertise in the subject area: This happens mostly to freelance writers. How many times have you been tasked with writing an article you don’t fully understand? 

How AI helps: With an AI content creation tool, you don’t have to worry about creating content on a subject you don’t understand. The tool will do everything for you, leaving you to polish and edit.

7) How to beat the competition: The one thing every marketer and content creator loses sleepover is the issue of getting their content noticed. From search engines to social media and online forums, there is too much content chasing too few readers.

How AI helps: With many AI tools focusing on SEO and online optimization, content creators can now easily create search-engine-friendly write-ups. While your human competitors will be struggling to appropriately optimize their content, you will have a tool doing your optimization for you.

8) Cost of hiring writers: Brands and marketers know how much it costs to hire human writers.

How AI helps: No more hiring and paying a new writer every now and then. Once you buy an AI content creation tool, you can always log in to create content anytime.

From the list above, you can see that we’ve categorized the tools based on what they can do. Now we’ll describe them in the same way.

Tools for writing/creating content

All the tools in this category are content creation tools outright. That is, they’re AI tools that help you write content from scratch – be it blog posts, newsletters, press releases, news, data insights, article rewriting, sales copy, web content, etc.

So, let’s see the kind of content each one is good for and what other benefits they offer.

Conversion.ai

At its core, Conversion.ai is an excellent AI tool for people struggling to create high-quality content. 

Are you finding it hard to create good sales copy for products? Having difficulty writing satisfactory content for your freelance client? Do you lack the necessary skill set to write attention-grabbing blog posts? Then Conversion.ai is for you.

Summarily, what it does is take some information from you and then write your content for you from scratch. The tone, style, theme, and scope of writing will be determined by you, of course.

Basically, Conversion.ai is great for bloggers and copywriters who lack the skill or time needed to create awesome content.

What’s more? 

Even brands and retailers use this tool. This is because Conversion.ai creates all sorts of content marketing pieces, including product descriptions, web copy, social media ad content, SEO-friendly blog posts, review responses, etc.

Finally, Conversion.ai can write your content using the AIDA intro framework. That means your content will take a fascinating format even from the start.

Usebroca.com

Like Conversion.ai, Usebroca also helps you create attention-grabbing content from scratch. But it differs from the former in that it focuses more on content marketing campaigns.

In other words, Usebroca.com doesn’t just help you write your content and then leave it be. 

Instead, it helps you create content for your campaigns (ad, email, social media, etc.) and then analyzes the campaign to see which content worked and which didn’t. Then, it uses that insight to know what to create in the future.

For example, say you want to create a set of Twitter marketing threads with Usebroca. First, the software helps you create the content to publish. Then at the end of the campaign, Usebroca studies each of the published content pieces in the thread to see which ones got the best engagement and reactions.

After seeing what worked, the system will then generate more of that in the future for better results.

Common content you can use Usebroca for: Copywriting, social media/email/ad campaign content, blog posts, landing pages.

Wordsmith

Wordsmith is an AI content creation tool that helps convert data into interesting narratives.

Basically, the tool asks you to input a set of data relating to the content you want to write. This can be something like product specifications (24mm, 4GB RAM, color variations, etc.), statistics, compiled analytics, company/business data, etc. It then uses this data to create high-quality content that mimics the works of a real human.

See an example of content written by Wordsmith:

Seeing as it’s focused on data-driven content, Wordsmith is best suited to companies in industries like financial services, news, journalism, e-commerce, real estate, business intelligence, media, etc.

Articoolo

When it comes to article writing and blog posts, Articoolo is the closest to humans. 

The tool creates your article in exactly the same fashion a human would. Once you enter the topic, the tool takes time to understand the concept. Then, it begins to research the internet for similar articles. Once it finds them, it extracts the relevant keywords and information from these articles and uses that knowledge to create a unique, high-quality piece for you.

Tools for improving content SEO properties

Outranking.io

Every content marketer knows how critical SEO is in any content marketing campaign. This is why it’s important to choose an AI tool capable of keeping SEO in mind when creating content.

On this note, I present to you Outranking.io.

Outranking is an advanced AI-powered writing and researching platform that helps create high-quality, SEO-optimized content in the twinkle of an eye. In other words, it’s a tool that helps you create SEO-friendly content.

What Outranking.io does for you: On the SEO front

• Identifies user intent to learn what topics to write about
• Competitor research to know what keywords, phrases, and questions your competitors are covering
• On-page content optimization
• Off-page content analytics and metrics
• SERP statistics to help you improve your rankings on Google
• Content SEO scoring to determine content depth, topic coverage, metatags, and question usage (PAA)

What Outranking.io does for you: On the content creation front

• Creates content outlines
• Content paragraph, section, and sub-section completions 
• Creates meta descriptions
• Creates featured snippets 
• Answer questions
• Rewriting or paraphrasing

Summarily, Outranking.io uses artificial intelligence to help you understand your brand/site’s SEO needs. Then it aligns your content creation efforts around those needs by suggesting keywords, phrases, and other important SEO factors.

When you can’t implement the suggestions effectively, it takes over and does the content writing by itself.

Other popular alternatives to Outranking.io are BrightEdge and MarketMuse.

Tools for defining content creation strategy

Hubspot

One thing most content writers still get wrong is the selection of content ideas and topics. Many of them often choose content topics based on guesswork and gut feelings.

The Hubspot AI tool aims to change that. At its core, this tool helps you discover quality content ideas that have the potential to do well. Instead of choosing topics based on guesswork, this tool helps you analyze your industry and competitors and then suggests relevant high-converting topic ideas.

Concured

Besides content ideas, the next biggest challenge for content writers is writer’s block. Luckily for you, CONCURED is designed for exactly these two purposes.

This web-based tool uses artificial intelligence to show you the topics you need to write about. To suggest ideas, it considers factors like relevance, competition for topics, and SERP ranking potential.

Once you begin writing, CONCURED uses machine learning to show you what to write about next.

So, let’s say you’re writing about a topic like “Best PS5 alternatives in 2021,” and you become stuck at a certain point (probably due to writer’s block). CONCURED will bail you out with useful suggestions of things to talk about to keep your work going strong.

Isn’t that awesome?

Crayon

I call Crayon the ‘BLACK MAGIC’ of the content creation world. Why? Because it gives you an unfair advantage over your competitors.

Crayon uses artificial intelligence and machine learning to show you what your competitors are doing online. Basically, it tells you what they’re writing about, what their content marketing strategies are, how the main pages of their website are changing over time, what they’re doing differently lately, etc.

Just as if you’re using black magic to spy on them (wink)!

Some might ask: “But what do I need this sort of information for?”

Isn’t it obvious?

This kind of information can be a goldmine of ideas for your own content marketing efforts. Just search your top competitors or the brands you admire using Crayon and get ready for a torrent of inspiration.

Frase

Frase is an artificial intelligence tool that does the job of a content creation tool and a chatbot.

As we all know, most websites nowadays use chatbot systems to answer user queries instantly.

Unfortunately, many a time, these systems don’t provide the right answers. But Frase has a better solution – the Frase “Knowledge Assistant.”

This AI-powered chatbot ingests all the content on your site and then uses that content to provide appropriate answers to user queries.

The insights collected from the Knowledge Assistant can then be used to make informed decisions during your content creation process. For example, which questions are users asking the most? What is your audience really interested in knowing? What’s the intelligence level of your audience? Which product are they really after?

With the answers you draw from these, you can easily identify the content you need to create. And if you so wish, you can then task Frase with creating the content.

Tools for perfecting content

Grammarly

After creating content, proofreading and editing for mistakes is another vital piece of any writer’s work. On this note, I present to you Grammarly – the AI-powered grammar corrector.

Remember how we used to have our friends or siblings look over our write-ups and essays back in high school? Well, that’s technically the same thing Grammarly does.

This tool is like having a second set of eyes look over your content for grammar and spelling mistakes. And before you ask, yes, checking for these is more than crucial.

According to recent reports, 54% of websites contain spelling and grammar mistakes, and a single spelling mistake on a site can cause conversion rates to drop by as much as 72%.

In a nutshell, Grammarly takes a keen look at your content, aggressively checking for errors in spelling and grammar. If it finds any, it points them out and suggests corrections.

Grammarly also checks for plagiarism these days, which means you won’t need to spend extra bucks on a plagiarism checker once you buy Grammarly.

Other important AI tools

Canva

Finally, we have Canva. 

Canva is an AI-powered tool that uses AI automation technology to create media and visual content. 

Remember that textual content isn’t the only type of digital content that exists. Visual content is another important piece of any content marketing puzzle.

Even Forbes confirmed this in one of their studies, revealing that articles with relevant photos get 94% more views than articles without images!

Luckily, the Canva AI tool lets you create stunning images and visuals even without any design skill. Who needs a graphic designer when Canva is around?

With this AI tool, you get a variety of image templates that you can use for social media posts, blogs, posters, infographics, and presentations, to name a few. All you have to do is put the content in those templates, and your design is ready to get published.