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Even before the advent of e-commerce platforms like Shopify, businesses have always relied heavily on the power of email marketing. It’s one of the best marketing strategies for quickly getting your hands on vital customer data. Besides, it also forms a part of the customer experience journey.
With old-fashioned businesses embracing it, it’s only logical that modern-day businesses embrace it, too. Today, many e-commerce businesses leverage email marketing to gain more customers by creating brand awareness and building relationships with existing customers.
In light of that, many email marketing companies thought it would be best to have unique plugins designed that would integrate seamlessly into any e-commerce app.
And that was how Shopify email marketing plugins came to be.
In this post, I will be giving you tips as an online store owner on the best email marketing plugins you can use to boost sales and reach your customers.
The following are the 16 best Shopify Email Marketing plugins Shopify store owners can use:
- MailChimp
- Klaviyo
- Retainful.com
- Drip
- Privy
- Omnisend
- Marsello
- SmartrMail
- Active Campaign
- Sendinblue
- Constant Contact
- Campaign Monitor
- Mailerlite
- Active Campaign
- Mail Munch
- Consistent Cart
Top 16 Email Marketing Plugins for Shopify
MailChimp
MailChimp is one of the oldest email marketing services out there. You’ve likely heard of it or used it for some of your campaigns in the past.
Luckily, they also have a provision directly for Shopify. Their Shopify email plugin allows store owners to send, create, and analyze email and ad campaigns.
Price
The platform offers users a free email marketing plan that gives close to 2000 contacts and 10,000 emails per month. If you are also looking to use the Shopify integration, you will have to pay $25 for 25,000 monthly emails. Its SMS marketing uses a third-party integration.
Klaviyo
Klaviyo is what you’re looking for if you have a special interest in retargeting repeat customers.
Klaviyo specializes in the implementation of personalized marketing campaigns powered by email. It collects and stores relevant information about your buyers via its dynamic data-collection functionality, which it then uses to segment them and provide personalized experiences. It is also recognized on the Shopify store for store owners to use.
The platform helps store owners to predict and targets their best users.
Price
It is free for up to 250 emails and 50 SMS. But for contact above 15,000, you will be charged $375 per month, which includes 150 SMS messages per month.
Retainful
Retainful is an all-in-one email marketing automation app for Shopify. Send automated emails to customers at the right time to increase engagement & drive sales on auto-pilot.
Keep the conversation going with the customers through Order follow up emails & convert lost sales with Abandoned cart emails.
Customer acquisition is costly, turn existing customers into brand advocates and acquire new customers cost-effectively by running a Referral program on your Shopify store.
Price
The most user-friendly pricing plans you’ll ever see on an email marketing automation platform. Free version is available with 300 contacts. If you want to use upto 2000 contacts, you’ll have to pay $19 per month. $49/month for upto 5000 contacts and for 25000 contacts the pricing is $199/month.
Drip
Drip is another integration an online store owner can use for email marketing. The platform makes use of data collected from Shopify and uses them through a personalized customer experience. You can also use it to understand what email gets more engagement.
The personalized product recommendation helps you know your buyer and helps bridge a better relationship with them. You could also make use of the email template on the platform; it saves you the stress of composing one yourself.
Price
The app offers a 14-day trial, after which you will be asked to pay a fee of $19 monthly to use the integration.
Privy
Another integration you could use as an online store owner on Shopify is privy. It is said to be one of the best for pop-ups and then later used for email marketing. It gives customers access to its wide range of pop-ups and helps turns subscribers into long-term customers using its automated email campaigns.
It also comes with a feature that provides personalized cart emails and post-purchase communications. You could also access other features like signup forms, bars, and landing pages.
Price
It is free to use with up to 100 contacts. If you are looking to use up to 20,000 contacts, you will be required to pay $300 monthly. SMS is included in the price for up to 100 contacts.
Omnisend
Omnisend is another app you could use as an online store owner on Shopify. It gives a functional omnichannel for all your Shopify email marketing campaigns. It offers personalized and transactional emails. It has a built-in data synchronization that helps arrange customers’ information and uses it to separate similar shoppers.
The email automation workflows make it simple to create personalized sequences populated with unique product recommendations and experiences based on the past purchasing behaviors of customers.
The app also supports both email marketing and SMS marketing campaign.
Price
The integration is free to install. It also comes with 14-days free trials for new users, although you will need to pay a monthly plan of $16 after the trial.
Mersello
This app gives its users access to a suite tool that can be used to get new customers and build a relationship with them. It also provides set-and-forget email sequences to send customers timely messages, whereas robust SMS campaigns and personalized product recommendations reach customers who are already in the purchasing mode.
It has a feedback form feature that checks customer satisfaction.
It can also be used to create referral programs that give reward points to loyal customers in the Shopify store.
Price
The app is free to install. It also comes with a monthly plan, and the cost ranges on the number of subscribers. The lowest plan goes for $99, while you pay $289 monthly for larger contacts. For an additional $25 per month, you can get 700 SMS credits on top of that.
Smart Mail
This is another app you can try using for your Email marketing. It provides its users with Personalized emails based on customer data, such as order follow-up emails, engaging abandoned cart emails, and relationship building thank you emails, which should be used to fill out the sales cycle.
It has a drag-and-drop email builder feature that allows you to add products to your email newsletters with a single click. The tool generates a template based on the theme of your store. It is easy to use and understand.
Price
The app charges $19 per month, while the unlimited feature goes for $249/month for 20,00 contacts.
Active Campaign
The app is easy to use for online store owners on Shopify. The platform allows its users to create personalized marketing automation workflows to keep new and existing customers.
You can offer upsell and cross-sell options to customers both before and after they purchase. And the review capture feature collects and displays social proof in all the right places.
The app also provides numerous email templates to choose from, including promotional offers, abandoned carts, and shipping information, all of which can be customized to fit your branding and the specific needs of your buyers.
Price
For 500 contacts, you pay a $15 monthly plan, while for 10,000 contacts. For access to more features, you pay $286 monthly.
Sendinblue
This platform allows online store owners on Shopify to sync their contacts and orders to serve shoppers with high-converting email campaigns. It has a built-in editor that generates professional-looking responsive emails. You can expand your email list by embedding custom signup forms on different pages of your e-commerce site.
The platform makes it easy for business owners to carry out a multi-channel strategy. You can also use the platform to create complex engagement campaigns based on your buyer’s behaviors. This includes:
- See a lead
- inquire about their preferences,
- customize a welcome series accordingly,
- send out highly targeted offers,
- follow up on an order with shipping information via SMS
- keep personalizing the engagement for customer loyalty
- reactivate with a personalized birthday offer
The platform also gives other functionalities, which include SMS marketing and automation, Transactional emails, A/b testing of emails, chat, campaign click maps, performance breakdown, etc.
Price
- The platform is free to use and install.
- The free plan gives customers unlimited contact and 300 emails a day.
- Paid plans start from $25 monthly for 20,000 emails sent.
- The cost of sending 100 SMS messages is $1.34.
Constant Contact
Constant contact is another Email marketing platform option for online store owners on Shopify. The platform allows you to synchronize your list of customers on Shopify. It also allows you to send emails based on certain circumstances. This may include birthdays etc.
The app also comes with drag and drop features that allow business owners to customize and build templates to match their business branding.
The automation feature helps to send welcome messages to your new customers.
You can also create marketing campaigns based on your customer’s interests.
Price
All paying users have access to the Constant Contact integration for free. Prices for 500 email subscribers with limited features begin at $20 per month. The monthly fee for access to all features and 20,000 contacts is $225.
Campaign Monitor
If you are looking to run large segmented campaigns to pass information to your customers, Campaign Monitor will do just fine.
Business owners on Shopify can have a personal interaction with their customers using follow-up notes, recommendations, and abandoned cart emails using the campaign monitor.
The app also has a review capture functionality that you can use to build trust with new users. You can collect reviews via your mail campaigns.
Price
Campaign Monitor is free to install. Prices range start from $9 a month for 5000 emails to 500 customers. 10,000 contacts and unlimited emails would be $399/ month.
Mailerlite
For this app, you will be able to sync your customer’s data from Shopify. It also has a large segmentation that helps create a good user experience for new and existing customers.
It is also easy to make product recommendations through a depth purchase history on the platform. You can also carry out a survey and get feedback on the app.
There’s also an easy-to-use custom pop-up builder to help you grow your subscriber list, and professional-looking templates make it simple to design and send compelling messages.
Price
The MailerLite integration is completely free to set up and use. They provide a free plan for up to 1000 subscribers, as well as paid plans starting at $10, depending on the number of email sends/subscribers.
Active Campaign
For ActiveCampaign, you can create personalized marketing automation workflows to grow existing customers and convert subscribers into life-long buyers. Bear in mind that ActiveCampaign is not an e-commerce-only marketing solution
You can easily include upsell and cross-sell options for customers both before and after they make a purchase. There’s also a review capture feature that collects and displays social proof in all the right places.
There are numerous email templates to choose from, including promotional offers, abandoned carts, and shipping information, all of which can be customized to fit your branding and the specific needs of your buyer.
Price
Prices for the email marketing platform begin at $15 per month for 500 contacts after a 14-day free trial.
Mail Munch
Mail Munch email marketing for Shopify includes tools such as high-converting popups and exit intent subscriber forms, as well as automated and personalized emails.
You can send product recommendations, set up post-purchase engagement campaigns, and grow buyers with reviews and social media content.
You can use timely popups to offer customers enticing offers and coupon codes to convert buyers who are on the fence about what to buy.
Price
The app is free to use and install.
Consistent Cart
Another platform you could use to carry out your email marking on Shopify is the Consistent Cart. Consistent Cart is all about maximizing the value of your transactional emails to increase sales and grow existing customers.
The app has a built-in automation function that allows you to scale your cart recovery efforts by sending engaging abandoned cart emails that are rich in social proof and personalized messaging.
Customizable email templates, as well as SMS and push notifications to deliver the right message at the right time, are among the other features of this Shopify email marketing app.
Price
The app is free to install, after which you pay a monthly bill of $25 to continue using the app.
CONCLUSION
These plugins make it easy to access key email marketing features from within your Shopify account. Make your choice based on the features that best appeal to you or based on pricing. Whatever choice you make, we’re certain it’s the right one.