Conversion AI vs. Frase vs. Copy AI: Which AI content writer is good for you?

Looks like we’ve got some tough competition today! Artificial intelligence was always coming for human knowledge, and now they’re coming for each other. So what gives an edge to one AI content writer over the other? 

Since all three of our competitors are equally incredible, we will compare them based on nine categories and then pick a winner for each. That way, you’ll have the perfect breakdown right in front of you, and based on that, you can make your own call. Sound fair? 

May the best AI content writer win!

A round-up of the winners of each feature is presented below for a quick recap:

CATEGORY	BEST TOOL	WHY IS IT THE BEST?
CONTENT FROM SCRATCH	Conversion AI	Versatile; offers long-form content. “Can even completely write a full 1k-word article.”
WEB AND SOCIAL MEDIA	Copy AI	Direct short-form content. “Your Instagram captions can’t compare to Copy AI’s generated captions.”
BRAINSTORMING IDEAS/CONTENT	Frase IO	Prepares content briefs for you. “Not sure what’s best to include in your content? Let Frase brainstorm some amazing flesh you can add.”
SEO CONTENT	Frase IO	Gives you a topic score rank based on industry practices. “Stop doing guesswork with your website SEO. Let Frase tell you where you’re getting it wrong and what to do next.”
AUDIENCE RESEARCH	Frase IO	Chatbot integration studies visitor behavior. “The best way to know what your audience really wants is to study them. Let Frase do that study for you.”
PRICING	Conversion AI	$29/month= 20,000 words. “It costs more than $29 to hire a freelancer to write a series of 1k articles in one month.”
BUSINESS ADS	Frase IO & Copy AI	Concise content projected via thorough research. “Stop the guesswork with your online ads. Let Frase/Copy AI conjure up the right ad content for you.”
PARAPHRASING AND REWRITING	Conversion AI	Fills in the blanks as you type.  “Out of ideas on what to write? Conversion AI is made for stuff like that.”
PRODUCT DESCRIPTIONS	Conversion AI	Variety of product description listings.  “Add some professional touches to your product descriptions.”
LANGUAGES	Conversion AI & Copy AI	11 languages each. “English is not the only language you should be using for your content. You might have audiences in other countries.”

Basis for comparison

1. Best for writing any type of content from scratch (article, blog post, social media captions, script, book, web, etc.)
2. Best for writing web and social media marketing copy
3. Best for brainstorming content/topic ideas 
4. Best for creating SEO content
5. Best for audience research
6. Best in terms of pricing
7. Best for business ads and marketing content
8. Best for paraphrasing and rewriting any type of content
9. Best for writing product descriptions
10. Best for multilingual content

Best for writing any type of content from scratch (article, blog post, social media captions, script, book, web, etc.)

Content comes in various forms, and we’re looking for one platform that can do it all – an app that is versatile and offers you much more than just one or two different formats. You need something convenient that has everything in one place and will make your life easy.

Conversion AI: These are the different forms of content that Conversion AI can write for you:

1. AIDA Framework
2. PAS Framework
3. Feature to Benefit
4. Before-After-Bridge Framework
5. Product Description
6. Content Improver
7. Amazon Product Features (Bullets)
8. Amazon Product Descriptions (Paragraph)
9. Product Page Titles and Meta Descriptions
10. Email
11. Persuasive Bullet Points
12. Email Subject Lines
13. Website Content
14. Perfect Headlines
15. Website Sub-Headlines
16. Company Bios
17. Blog Post Topic Ideas
18. Blog Post Outlines
19. Blog Post Intro Paragraphs
20. Blog Post SEO, Title and Meta Descriptions
21. Blog Conclusion Paragraphs
22. Ads
23. Facebook Ad Headlines
24. Facebook Ad Primary Text
25. Google Ads Headlines
26. Google Ads Descriptions
27. Video Topic Ideas
28. Video Script Outlines
29. Video Titles
30. Video Script Hooks and Introductions
31. Video Descriptions for YouTube
32. SEO Write-Ups
33. Homepage Titles and Meta Descriptions
34. Service Page Titles and Meta Descriptions

That’s a lot of categories that I wasn’t even aware of. And there are more sub-categories under each type. With over 50+ content templates to choose from, you have it all in one place. 

Each template is already designed, so you just have to add your desired inputs via the form and editor boxes.

Copy AI: These are some of the main categories that Copy AI focuses on:

1. Social Media Posts
2. Blogs
3. Website Content
4. Product Descriptions for e-Commerce
5. Sales
6. Digital Ads

Under these 6 main categories come a whole lot of sub-categories. Copy AI just offers you a form to add all the information you need to generate a good piece of content.

Frase IO: Frase has taken a different route towards artificial intelligence. 

It puts more emphasis on the optimization side of things. It’s known to be a powerful tool that enables the creation of SEO-friendly content backed by thorough research.

Services offered are:

1. Outline Building
2. Content Briefs
3. Content Optimization
4. Content Analytics

With Frase’s efficiency, you’re definitely going to get your site ranked as desired on your preferred search engine.

Winner: We have a clear winner for sure, and that’s Conversion AI, with its perfect balance of different options to choose, formulate and edit.

Best for writing web and social media marketing copy

Don’t ever underestimate the power of social media and the role it plays in digital marketing. 

There have been movements across the globe that have forced governments to change their ways, all because of social media.

Thus, having a great strategy on social media is imperative.

Conversion AI: Conversion AI can create content from scratch and is more of a long-form content writer. It can also modify existing content with its intelligent tools and is more suitable for elaborate forms of business.

Copy AI: Copy AI works well for e-commerce and can understand the tone required for short forms of content. To put it another way, Copy AI’s features would be more appealing to direct-response marketers, advertisers, and media buyers. We’ve also discovered that the output quality for short-form content is substantially better than that of longer works.

Frase IO: Frase focuses more on the research, development, summarization, and optimization of text. It offers a more holistic approach to content writing. 

Winner: Copy AI’s short-form specialty made it triumph under this category.

Best for brainstorming content/topic ideas

To create good content, you need good ideas. You need research to understand what the target audience wants. Thus, you need a tool that can do that brainstorming for you while keeping your targets in mind.

Conversion AI: Conversion AI works with what you offer it. You feed in a few words, and it gives you a long or short piece of content. It will write it for you the way you need it to. 

Copy AI: Copy AI’s forte is short-form content and it works similarly to Conversion AI, wherein you add inputs for output. It also has a brainstorming feature where you can generate ideas for startups and new products. But after testing it out, it isn’t quite as intuitive as you might expect it to be. It lacks the research that’s needed to come up with an out-of-the-box idea.

Frase IO: Frase was born to do the background research for you. It deep-dives into the audience you’re targeting and grabs all the relevant information, then creates a concise content brief for you with the help of all the information it gathered.

Winner: Brownie points for guessing it was Frase, haha.

Best for creating SEO content

To have your online business do well, you have to make sure that it at least ranks on the first page when you Google a certain keyword from your niche.

It’s statistically proven that 75% of people don’t even get past the first page, which narrows your chances by A LOT. Therefore, you have to get on that first page, and we have found the tool for you.

Conversion AI: Conversion AI offers you a bunch of tools for SEO writing. These services are:

1. SEO – Blog Posts – Title and Meta Descriptions
2. SEO – Homepages – Title and Meta Descriptions
3. SEO – Product Pages – Title and Meta Descriptions
4. SEO – Service Pages – Title and Meta Descriptions

SurferSEO is integrated with Conversion AI, allowing for on-page SEO inspections as well as a rank check for organic search results.

If you’re unfamiliar with it, SurferSEO is an AI-driven SEO tool that helps you optimize your content for Google’s ranking algorithm. When combined with Conversion AI’s sophisticated long-form editor, you have a potent mix for writing long-form SEO content with ease.

However, these are still restricted to only long forms of content.

Copy AI: Copy AI doesn’t really have SEO functionality per se. It will create good content for you, but it doesn’t have the option to formulate an SEO-rich post. Copy AI provides more direct response and sales copy that’s to the point, within a certain word limit.

Frase IO: Frase doesn’t just rank up your newly formed posts but also takes inspiration from old posts and competitors to give you a topic score projection. If your posts have fallen flat in comparison to the industry average, then it will guide you through upping your content writing game.

Frase provides you with an abundance of the information you’ll need to create the perfect piece of content that fits Google’s requirements like a glove.

Winner: Frase, the SEO King, of course.

Best for doing audience research

Conversion AI: As we have established before, Conversion AI works with input to produce output. You write a couple of sentences, and the app keeps adding the words you need to complete it. It flows with your writing and completes your piece. This sums up how it works with the input you provide.

Copy AI: Copy AI works exactly the same way, but doesn’t go to the extent of scouring the internet to extract those pearls of data that you may need to formulate your product, piece or service.

Frase IO: Frase has an integrated chatbot that pulls up all the information from the visitors on your site. It recognizes their patterns and suggests ways to improve things based on consumer behavior. 

Frase offers all of the following functions:

1. Introduces you to cutting-edge topic ideas that few of your competitors are aware of.
2. Helps you extract the greatest parts of your competitors’ content and use them to develop your own content brief.
3. Determines the number of links in your competitors’ content, so you will be able to improve the number in yours.
4. Provides recommendations for the most successful keywords to utilize in various portions of your text.
5. Uses artificial intelligence to better understand the behavior of your site’s visitors and then uses that information to optimize your content development process. 
6. Compares your content to the top-ranking material on the web and suggests tactics to overtake it.
7. Turns your blog posts and web content into highlighted snippets automatically, putting you at the top of the search results.

Winner: Frase. Super intuitive and cool.

Best in terms of pricing

Conversion AI: 

Copy AI:

Frase IO:

Winner: Conversion AI is more affordable and offers more services than the other two.

Best for business ads and marketing content

Ads and marketing content require precise wording to do the trick for you. A catchy slogan or two can really pull in people’s attention. Thus, a truly hard-hitting piece of content is what you need for running ads. 

Conversion AI: Conversion AI is best suited for descriptive styles of writing. Its expertise lies in content writing, blogs, and other long-form content.

Copy AI: Copy AI is able to deliver appropriate content for media buyers, advertisers, copywriters, and direct response marketing, which fits the category we are looking into right now. Its Instagram caption generating ability still blows my mind. I mean, how does it adapt to the lingo so beautifully?

Frase IO: Frase doesn’t write articles for you. However, it can help auto-summarize big paragraphs into shorter text, and it may also assist in paraphrasing simple words or blocks of text into direct responses or assertions.

Winner: Copy AI and Frase both have something unique to offer with respect to ads, which makes them winners over Conversion AI in this category.

Best for paraphrasing and rewriting any type of content

Stuck doing an assignment and can’t seem to find the right words to replace what you found on the internet? Paraphrasing while still capturing the essence of a piece can be quite daunting. We all could use a good paraphraser once in a while. So which one should it be?

Conversion AI: Known for its extensive paraphrasing abilities, Conversion AI can revamp your articles and make them even better. It will add all the missing information and make it as crisp and easy to understand as possible. The 53 different templates it offers will give you what a word processor can give and more.

Copy AI: Copy AI works best for smaller pieces and short paragraphs that need to be generated rather than re-written.

Frase IO: Frase rewrites, but it only converts long formats to short ones and provides summaries. It doesn’t rephrase pieces to match the length of the original. It’s pretty point-blank in its approach and does just what’s necessary. 

Winner: Conversion AI.

Best for writing product descriptions

Online retailers and business owners always seek quality product descriptions and reviews. It’s how they convince or inform potential customers. Here’s a comparison of the three greatest AI copywriting tools to consider, whether you’re a merchant or simply a writer paid to develop product descriptions.

Conversion AI: If you’ve never written a product description before, don’t you worry! Conversion AI has got your back and allows you to write all sorts of product descriptions under different categories. Be it a listing for Amazon or one for Google, Conversion AI can get your product on top of the page.

Copy AI: Copy AI can get the work done as regards your products, but it doesn’t have the capacity to fully describe them in ways that would rank them high up. It can create ads for your products, showcase them and probably even give ideas for the next one, but it can’t do the descriptions.

Frase IO: Frase, being a very intelligent tool, can give you product ideas and present you with the research for them. However, using it in conjunction with Conversion AI will generate the best product description results. 

Winner: Conversion AI beats ‘em all.

Best for multilingual content

The various languages in which these tools are offered:

Conversion AI: Japanese, Russian, Chinese, Polish, Dutch, Portuguese, Italian, Spanish, German, French, and English = 11 languages

Copy AI: German, Spanish, French, English (both US and UK), Italian, Japanese, Dutch, Chinese, Portuguese, Polish, and Russian = 11 languages

Frase IO: English, French, Spanish, German, Danish, and Italian = 6 languages
Winners: Conversion AI and Copy AI.