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Write, delete. Write again, delete. Rewrite, delete… delete. Repeat process, over and again.
Does that sound like you, every time you’re writing marketing copy for your business or a client? Well, you need not be ashamed. We’re all on that boat. Copywriting (and its distant cousin, content writing) is challenging for everyone.
But not anymore.
Technology has finally decided to smile on copy and content writers.
Have you heard about Copy AI yet? Yes, Copy AI. A modern generation copywriting tool. AI-powered. Forbes-recognized. No? Nothing? Well, allow me to tell you about it.
Introducing Copy AI
In simple words, Copy AI is an AI-powered software that helps writers and marketers generate awesome website copy within a twinkle of an eye.
It amalgamates the properties of Artificial Intelligence with the boundless creativity of humans to stir up magical content for marketers.
Finally, Copy AI is empowered by OpenAI’s Generative Pre-trained Transformer 3 (GPT-3) artificial intelligence.
Why do you need a copy/content generation tool like Copy AI?
Before we dive further into Copy AI, let’s get down to the basics!
Why would you need a copywriting software like Copy AI in the first place?
You may be able to write, but do people gravitate towards your writing? Does the content written by you drive a ton of traffic to your website? Were you able to sell out of your inventory?
If the answer is no, then you need a copywriting solution. If you want that traffic, you’ve got to find a transformative tool that presents you in the right light in front of your audience.
A quick recap of what Copy AI offers
So what can Copy AI do for you? They offer writing solutions for a bunch of content pieces, including:
- Social Media Posts
- Blogs
- Website Content
- Product Descriptions for e-Commerce
- Sales
- Digital Ads
Does this sound like any of the stuff you’re having a hard time creating? If so, then you surely need Copy AI to help you out.
A brief overview of how Copy AI works
For starters
- When you launch the site, you’ll find a fresh and clean-looking user interface (UI). It promises to eradicate your writer’s block by producing output from your input (a couple of words relating to the subject matter).
- A button to begin your free 7-day trial.
- A tutorial on how to use the software.
- A couple of trustworthy video testimonials from its users.
- A list of headers and subheaders of what they offer.
One of the users applauded the speed at which Copy AI was able to deliver content that would otherwise take hours to draft. He said, and I quote, “It’s the 10x writing productivity tool I never knew I needed.”
Post-signup
You can sign up with Google and Facebook. And like I’ve mentioned, Copy AI offers you a 7-day trial which is FREE, with no strings attached.
You give anyone an AI service for free, they’re going to grab it. So your boy did, too.
I signed up with Google, which barely took a couple of minutes, and then came a couple of multiple-choice questions:
What am I going to use Copy AI for? Since you’re reading this, it’s not a hard guess. Of course, it’s for work.
What’s my role? I could pick as many as I wanted to; we’re multitaskers up in here, am I right? I chose three and continued.
The number of people in my company? Just me.
Before I started exploring, it flashed a tutorial right before my eyes that gave me a tour around the site, and it was kind of neat.
The playground
Next comes a space where you can drop in all your inputs. And no, I didn’t make that up. That’s what the page is called. You can choose any medium you need content for and pour in those words.
These are the media you can work with:
Product Descriptions
Social Ads
Facebook Primary Text
Facebook Listicles
Facebook Headlines
Facebook Link Descriptions
Google Headlines
Google Descriptions
Instagram Product Showcases
Instagram Captions
LinkedIn Text Ads
General Ad Copy
Ad Copy Variants
Startup Tools
Value Proposition
Motto Generator
Brand Mission
Brand Voice
Audience Refiner
Website Copy
Landing Page Hero Text
Subheader Text
Blog Ideas
Blog Intros
Blog Outlines
Bullet Point to Paragraph
Bullet Points to Blog
Blog Titles
Blog Titles – Listicles
Listicles
Microcopy
Meta Descriptions
Event Copy
Testimonial Rewriter
Question Generator
Social Proof Text
Email/Letter
Catchy Email Subject Lines
Welcome Emails
Follow Up Emails
Confirmation Emails
Thank You Notes
Cancellation Emails
Social Media Content Creation
Video Titles
Launch Your Product
Short Text Hooks
Carousel Posts
Captions
Video Intro Hooks
Relatable Experiences
Brainstorm Topics
Product Showcases
Bullet Points
Video Calls to Action
YouTube Description Intros
Keyword Generator
Add Emoji to List
Sales Copy
Pain-Agitate-Solution
AIDA Copywriting
Before-After-Bridge
Feature-Advantage-Benefit
Problem-Promise-Proof-Proposal
QUEST Copywriting
Feature to Benefit
Marketing Angles
Writing Tools
Change Tone
Sentence Rewriter
Simplify Sentences
Essay Outlines
Essay Intros
Bullet Point to Paragraph
Bullet Points to Essay
Verb Booster
Adjective Accelerator
Analogy Generator
Rewrite with Keywords
Press Release Intros
Two Sentence Stories
Hero Story Intros
Hero Story Villains
Cliffhangers
Brainstorming Tools
Viral Ideas
Growth Ideas
Next Product
Name Generator
Startup Ideas
Personal Tools
Shower Thoughts
Cover Letters
Resume Bullet Points
Love Letters
Mother’s Day
Birthday Cards
Clubhouse Bios
Whoa, I thought they just offered 6 categories of services, but this is CONTENT GALORE. They went above and beyond that range.
The technology behind Copy AI
As mentioned earlier, the technology that powers Copy AI is the Generative Pre-Trained Transformer 3 (GPT-3). It’s fundamentally a product of OpenAI that produces language generation models. GPT-3 is the third generation of its kind and is supposedly more powerful than its previous generation, GPT-2.
GPT-2 was kind of flawed and didn’t offer a substantial amount of content. It was below par. However, GPT-3 has made an excellent comeback and works efficiently.
Benefits of Copy AI
We’ve already touched on all the essential details. But if that hasn’t convinced you enough, let’s peek into what the actual benefits of Copy AI are.
- Swiftly generate a large amount of content
No matter how quickly you type, creating content takes time since you must first come up with a topic, then conduct research, and ultimately put it all together to create a comprehensive post. With Copy AI, however, you can produce content on the go and never run out of ideas again.
Told ya, it’s beyond human imagination.
- Create any type of content
Although we’ve been emphasizing the copywriting abilities of Copy AI all through this post, the fact is that Copy AI can write just about any type of content.
As you can see from the list above, I can’t think of a content type or form of writing that’s missing.
- Upcycle content
The best part is, you can reuse the same idea, and the software will generate something new altogether. You don’t even have to worry about plagiarism. One idea equals multiple ways of conveying it.
For example, I could take a part of this post you’re reading and rewrite it multiple times with Copy AI, then post on multiple channels, such as Quora, Facebook, blogs, etc.
- Save time on outsourcing
You’ll never need to look for a freelance/full-time copywriter again since this will do the trick for you at a fixed monthly cost.
- No more deadlines
Quit stressing about deadlines: the lightning speed at which the AI generates results is remarkable. Your boss is going to love you. And if you’re a freelancer, Fiverr or Upwork will no longer keep penalizing you for late deliveries.
How Copy AI works: A snapshot view into the algorithm’s results
- Instagram captions:
Moving on, the Gen Z writer in me wanted a quirky Instagram caption for starters.
My input: Post-pandemic life
That’s it, just three words. Let’s see how intelligent Copy AI is.
Outputs
My top three from the 10 options that were projected:
- Will only get easier. That’s a promise. 2028 is when we’ll be able to say, “It’s all good.”
- 🌍After the apocalypse, let’s get a coffee.
- It’s not the apocalypse. It’s just plain weird. 🧟♂️🧛♀️
You have three cute buttons adjacent to each caption: add to list, favorite, or copy it, respectively.
My thoughts: I just added three words, and it gave me a comprehensive list of captions that were kind of related to what I wanted, but some went astray. Thus, the quality of input matters. Try to be as precise as possible.
- Product descriptions:
I write a lot of product descriptions for indie beauty brands, and rather than sounding repetitive, I thought of experimenting with this tool to generate a unique description.
My input: Professional makeup brush set that includes 26 brushes for all your makeup artistry needs.
Right below the input tab is a checkbox that asks you if you’re targeting a specific audience. Check that box and then add your inputs, such as occasion, discount, and audience. And ENTER!
One of the best descriptions generated:
“This professional makeup brush set includes 26 brushes for all your makeup artistry needs. They are beautifully crafted and made from high-quality synthetic bristles that last for long hours of use, allowing you to have flawless coverage and finish off your makeup look in the smoothest way possible. The brushes are angled and designed differently than your conventional brushes which help you achieve perfect contours on eyelids and creases while also blending seamlessly onto the face for a flawless face application. For this reason alone, this makes a great gift for a friend who is just starting in their career or someone who has already mastered their makeup skills.”
My thoughts: This one paragraph tells the whole story of this tool’s capabilities. Honestly, I’m still in awe of this technology and how it took just 30 seconds to generate 7 results.
- Viral ideas:
Along the same lines, we can also generate viral product ideas or content ideas for the same product. That’s pretty awesome. Every time you refresh, 10 new ideas pop up, each one unique and refreshing.
My input: Professional makeup brushes for artists, beginners, and everyone in between. (Niche: For Indian makeup artists)
The best output: Providing makeup brushes in the size of small pen drives so that you can travel with them and brushes don’t get dirty.
Thoughts: This is a genius idea, saves space, and is so helpful for artists on the go.
- Meta descriptions:
What’s a meta description? The short snippet that shows beneath your website on the SERPs and offers information about your page is known as a meta description. Its purpose is to give users a quick synopsis of the material on your website so they can figure out if it’ll answer their inquiry.
My inputs: TECNO CAMON 12 pro price in Pakistan, along with a breakdown on the specifications, processing power, camera, storage capacity, and prices of different variants under the flagship, i.e., the base 12 and 12 Air.
Output: Buy the Tecno Camon 12 Pro in Pakistan at the best prices online for just Rs. 28,499/- only. The Smartphone is powered by MediaTek 6750 Quad Core 1.5 GHz processor with Mali 400 MP2 GPU.
My thoughts: I didn’t even mention the pricing or anything of that sort. It researched on its own and gave me a bang on output.
- Startup ideas
I decided to leave the best for last, and that is, it can generate startup ideas. Shocking, isn’t it? But we still have to explore the potential and see how far it can take you.
My inputs: Makeup and skincare that is completely sustainable and affordable at the same time.
My target audience: Generation Z. Let’s face it, they care way more about the planet than millennials.
I was thrilled to see the outputs. It was like a butterfly in my tummy kinda moment.
The best output:
Responsible, ethical, and affordable skincare.
+ Budget-friendly, high-quality synthetic makeup + cruelty-free sustainable packaging
+ Donating 25% of profits to saving endangered animals in the world + local recycling options
The tool managed to whip up 10 brilliant ideas. However, I don’t need to be a beauty expert to notice these ideas are pretty mundane, and a lot of them have been covered already. Maybe with a better input, there could be a much better output.
As you edit, the idea keeps getting better, so play around with it till you get the desired results.
A quick summary of the tools:
From the multitude of options this tool offers, we could only touch on a couple of different varieties. You wouldn’t want to be here reading about all the different things you could do with one tool. You could get bored. I would.
So, why not try it out yourself?
Conclusion
To be honest, Copy AI is probably not for you if you’re already an expert copywriter. Yes, the sheer volume of results Copy AI can create has some advantages. Still, if you’re already a pro, you presumably already know how to craft great copy.
However, it makes a lot of sense for low- to mid-level copywriters and content writers – in other words, people not used to writing copy or those struggling with the idea of content creation. But that’s not to say experts can’t find uses for it.
Copy AI will not only save you time and deliver a range of results, but it will also likely show you other ways of content creation. This could make it a good teaching aid for your future career.
To be fair, I don’t believe I tested Copy AI to its full capacity. This tool has a lot of untapped potential to discover. For the most part, I would highly recommend this for blogs, ad copy, website content, product descriptions, and emails.