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I started this write-up around 9 AM on July 8. By 9:30 or thereabouts, I already had all the bits I needed to piece the article together, and by 9:50, I was done with the whole thing. Yeah, I mean done, done.
Take a minute to scroll down and see just how long this piece is. Seen it? (Please don’t tell me you’re too lazy to do that.)
That’s a whopping 3000+-word SEO-optimized article finished in less than an hour. Not even THE GREAT FLASH can finish and perfect a task with such speed.
But, of course, Frase.io can.
I bet it would take you days of research and at least four to six hours of writing to match something like this. No cap.
But, not if you buy the Frase tool today.
Oh, and before you ask, time-saving and energy conservation aren’t the only things Frase.io does. Frase does so, so much more.
Would you like to see everything Frase.io can do for your content writing journey? Don’t wait on my account; scroll down and get enlightened.
What is Frase.io?
Frase.io is a content writing and content optimization tool that uses artificial intelligence (AI), machine learning, and natural language processing (NLP) to execute content research and creation.
In more general terms, Frase.io does the following four things for content marketers and creators.
- Topic research: Frase helps you research the best topics to write about by looking at the top search results for your targeted keywords.
Real-time implication: Goodbye to those days of struggling for content ideas.
- Existing content optimization: Frase scans your existing content, compares it against that of your competitors, and then optimizes it based on any gap in SEO quality it finds.
Real-time implication: Dead and buried website content is brought back to life.
- SEO content creation: Frase helps you compile content briefs (more on this later) for creating SEO-optimized content. It does this by analyzing at least 20 top-ranking posts that are targeting the same keyword/topic.
Real-time implication: All your website content becomes guaranteed to rank high on the SERPs.
- Auto-summarize any content you’re researching: When you’re researching and stumble on a content idea you like online, instead of you wondering how to rewrite or paraphrase it, Frase automatically summarizes it for you so that you can simply slot it into your piece.
Real-time implication: Stealing content ideas off the internet just got easier.
Detailed overview of the benefits of Frase.io (and how to use them)
What we’ve discussed so far is simply a brief overview of some of the things Frase can do. Below is a detailed breakdown of all the features that come with the Frase.io suite.
1.) TOPIC IDEA GENERATION
The first thing Frase.io can do for you, as a content writer, is to help you generate content ideas. In other words, it can help keep the well of content flowing so that you never run out of things to write on your blog.
How does Frase do this? Through a feature known as “Question Ideas.”
Question Ideas
When you buy the Frase suite, on your personal dashboard you’ll see a tab that reads “Question Ideas.” When you click on this tab, it allows you to search for a primary keyword term. Based on your input (keyword), Frase returns a pack of commonly asked questions related to that particular keyword: things your customers or audience are searching for.
For example, let’s say you run a pet business and enter the primary keyword “Goldendoodle Dog.” Frase will show you the most commonly asked questions relating to this keyword. These can be things like:
- How much are Goldendoodles sold for?
- F1 vs. F1B Goldendoodle
- How big will my Goldendoodle puppy get?
- What coat type will my puppy have?
- Goldendoodles grooming needs
Sometimes you can get hundreds of questions; other times, even more. It all depends on the robustness of the keyword and niche. But the beauty of it all is that you get hundreds of topic ideas to choose from. And that’s just from ONE KEYWORD!
Another interesting thing about Frase is that once you find any topic you like from among their suggestions, you can easily generate a content brief for that topic with a click of a button.
Here my primary keyword was “Search Engine Optimization.” Can you see how many question suggestions I got? Also, can you see the “Create Brief” button?
(Content brief… Content brief… Content brief… I bet by now you’re wondering what that is. Don’t worry, I’ll explain soon.)
2.) Content Research and Content Creation
Now you have a topic, so what’s next? Creating your article.
Well, Frase takes the hard work out of that, too.
Although the tool doesn’t WRITE CONTENT OUTRIGHT for you, it uses AI to generate valuable content briefs, from which you can easily see what you should write about or cover in your article.
What are content briefs?
A content brief is simply a breakdown of what should be included in an article. That is, how the intro should go; how many images, stats, videos, screenshots, etc. to add; how many subheadings to use; what you should talk about and what fluff to avoid, etc.
Below are three images containing a concise overview of what a typical content brief would comprise.
Imagine getting this sort of information every time you want to write an article. How would you feel? I’m guessing you’d be pleased. That’s exactly what Frase’s content briefs do for you!
(I bet you didn’t know life could be this easy!)
How do Frase’s content briefs work?
Frase scours the whole internet (in less than 10 seconds) for the best-ranking posts that cover the same topic you’re targeting.
From the results it gets, the tool pulls together the most relevant pieces of all these posts and then compiles them into a single document (brief) for you to use.
(Sounds like bringing all the good parts from everyone and then presenting it on a gold platter to one person.)
Furthermore, in addition to the content brief, Frase also gives you things like:
- Summaries of each and every post (In case you’re too lazy to write, the auto-summary acts as a legal way to copy other people’s work)
- Questions asked by the readers of these posts in the comment sections
- The average word count each post covers
- The average number of links in each post
- Latest news relating to the keyword
- The format of each post, whether long-form articles, listicles, how-to guides, news articles, branded articles, locally-optimized articles (local-intent), or visual articles (little text and many images).
How do Frase’s content briefs help with content creation?
They encourage you to write in a “what is best” format rather than a “what will do” format.
For example, say you want to write about the topic “How to paint an apartment.”
An average writer would simply do some research and then combine that with what they know about the subject and start writing. In the end, he/she might choose to write about stuff like “paint mixing” or “sanding the surface,” or present the article in a listicle format.
But who told you that’s the best thing to include in the article, or the best format to present it in?
Even if the information you’ve added and the structure you’ve chosen might be appealing to readers, how can you be sure that’s the information and format Google wants?
This is where Frase’s content brief comes in.
As we said, Frase scours the 20 top-ranking posts for a given keyword to see what they’re all talking about. Then it structures a content brief for you, comprising the things you should talk about in your article and how to talk about them.
Not only will this ensure you’re writing what’s best to rank, but it also means your write-up will align with the rest of the pack.
3.) Understanding audience behavior through the FRASE Answer Engine (Chatbot)
Frase offers an alternative way to find high-converting topic ideas. This new method involves understanding your actual site audience.
Logically, when you know what the people coming to your site are searching for the most (in the search bar or chatbots), you can easily create the right kind of content that answers their queries.
So, how does Frase help you understand your audience and aid your content writing process?
It follows a two-part route.
Firstly, it ingests all the content on your site and uses it to provide appropriate user queries. In practice, say a visitor comes to search for something (in the search bar or chatbot) on your site. Frase uses AI to understand their query and then scours your entire site for the best answer to it. If doesn’t find fitting answers to give the user, it notes this in the analytics.
Once the user leaves, Frase records their question (user behavior) in a Knowledge Assistant and repeats the same procedure for every query that happens.
And here comes the second part.
Frase now uses the insight collected from the Knowledge Assistant to inform your decisions during any future content creation process. For example, which questions are users asking the most? Which questions does your content not have the right answers to? What is your audience really interested in knowing? Which product are they after the most?
From the answers Frase gives you, you can easily understand what content you need to create next. And if you so wish, you can then use Frase’s content briefs to create the content.
4.) Content Optimization
So far, we’ve been looking at new content creation, but what about your old content? Wouldn’t you like to see it rank higher on the SERPs and draw in a greater amount of traffic?
I bet you would. Luckily for you, Frase has something to help revive those dead blog posts on your site.
Through its proprietary scoring system (0-100%) called “Topic Score,” Frase scores your site content against other content in search engines. This allows you to see how your posts fare against those of your competitors.
It also shows you the industry average score, so you can know what to target.
Let’s say you have a blog post that scored 34% on Frase’s Topic Score System, whereas the industry average is 76%. What Frase is telling you is that, if you want to outrank your competitors on the SERPs, then you’ve got to get a higher score than them. The only way to do that is by upping your SEO content creation game.
Sounds like a daunting task, right?
No, not at all. As the father of AI tools, Frase offers you a way to optimize your content and increase its eventual Topic Score – three ways, to be precise.
These are:
- Through the SERP Mentions,
- Through the Co-Occurrences,
and
- Through the Related Topics.
You’ll find all three features in the “Topics” tab when you plug your content keyword into Frase.
How to use SERP Mentions to optimize your content and increase your Topic Score
In the “Topics” tab, click the “SERP Mentions” button. This will reveal how your competition is using that specific keyword.
For example, let’s say you’ve mentioned the keyword only once and have fitted it somewhere in the middle of your article. Seeing how others have used it can help you adjust the number of times you use the keyword and its placement.
How to use Co-occurrences to optimize your content and increase your Topic Score
Sometimes Google looks at the context within which a keyword has been used in an article to fully understand what the article is talking about.
By context, I mean other words that have been paired with the target keyword. When Google sees those words along with the keyword, it gets the impression that that article is, indeed, related to the subject under discussion.
If you take a close look at the image above, you’ll notice the keyword “Link Building” is being used together with the term “Hyperlink” in 3 out of 5 results in the SERPs. This tells you that Google ranks content that pairs these two words together.
What the Co-occurrences feature of Frase does for you is showing you the word(s) you need to pair with your target keyword throughout your article.
How to use Related Topics to optimize your content and increase your Topic Score
This feature provides you with a wealth of knowledge on the given topic or keyword – information you may not have unless you thoroughly scour the internet.
With the knowledge you get from this feature, you can better improve the quality of your article and ultimately make your content “more related” to the topic in Google’s eyes.
5.) Featured Snippet Content Creation
You’ve probably heard about AI copywriting software that helps people write articles, blog posts, and other web content from scratch.
Well, we’ve already established that Frase is not built like that. It is AI-powered content marketing software that does content optimization and SEO content creation for you without actually doing the writing.
However, it does cater to featured snippets writing. That is, Frase can help you write featured snippets from scratch.
What are featured snippets?
Featured snippets are short pieces of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query.
Frase understands the importance of featured snippets to Google rankings. It understands that any site or content that wins the featured snippet battle has the chance to capture users’ attention the most.
In that light, Frase decided not to leave featured snippet creation in your hands.
Through its version of an AI-powered content creator, known as Natural Language Generation (NLG), Frase helps content creators to craft Google-friendly featured snippets.
How? You may wonder.
Using the NLG, Frase compresses highlighted text into a concise and straight-to-the-point summary, which is deliverable as a featured snippet.
For example, let’s say you have a passage in your article or website that you’d like to win a featured snippet spot. You can highlight the passage in Frase. Frase will then auto-summarize it into something that looks more like an ideal featured snippet.
Of course, you’ll need to include the summarized paragraph in your article as FAQ schema for Google to accurately crawl it as a featured snippet.
What’s FAQ schema?
FAQ schema is code you place on your site that tells search engines, “This content is presented in a question-and-answer format.”
Interestingly, our father of AI tools, Frase, offers a way to automatically add FAQ schema into your articles. No need to add lines of codes manually.
In Frase’s FAQ schema feature, there’s a tool that automatically identifies questions (featured snippet-type) on your website or blog post and then inserts the JSON-LD snippet into them.
6.) Content Paraphrasing and Rewriting
Again, we reiterate that Frase doesn’t write articles for you. However, it can:
- Help automatically summarize long passages into short texts
- Help paraphrase simple sentences or block of texts into straight-to-the-point answers or statements.
For example, let’s say while skimming through the content brief Frase provided you, you see a line of statements or a heading or subheading in one of your competitors’ posts that you like. Instead of copying it or stressing about rewriting it into something unique, you can simply ask Frase to automatically rephrase it for you.
7.) Pricing
To be honest, Frase is too affordable in my opinion. For a tool that practically handles content marketing and on-page SEO, I think anything below 100 bucks is an absolute steal.
Perhaps the company simply wants everybody to enjoy access to a once-in-a-lifetime AI solution. Anyways, Frase is great at its price.
There’s even a 30-day free trial of their answer engine, question research, and brief creation.
Other than that, here’s a breakdown of their price list.
| Product Plan | Basic Plan | Team Plan | Growth Plan |
| Pricing | $44.99/month OR$39.99/month billed annually | $114.99/month OR$99.99/month billed annually | $199.99/month billed annually |
| Number of Users | 1 | 3($15 for additional user) | 3($15 for additional user) |
| Number of Content Briefs | 30 briefs/month | Unlimited | Unlimited |
Conclusion
And there you have it – Frase.io – one of the best AI-powered content creation tools around. The life of a content creator just got easier.
If you’re serious about upping your SEO content creation game, buying tools like this is simply a no-brainer. You’ve seen for yourself what it can do.
It’s not a stretch to say you’d be doing your blog or site more harm than good if you don’t have Frase in the bag. Think about all the prospects you would lose if only a fraction of your competitors got a hold of this tool.