How to Make Money on Shopify (with Actionable Tips and Hacks in 2022)

February 15, 2022
how to make money on shopify

A girl lost a potential fortune because she didn’t know about eCommerce

Not too long ago, I met a girl who lived in the rural town of Rubavu, Rwanda.

Talented, zealous, and driven by dreams, Isare knitted and crocheted wool to create amazing pieces like lingerie, gowns, etc.

Her works were so great it got the whole town talking.

“What a talent!” the townspeople would say to themselves.

Shockingly, her works were priced for cheap, costing as little as $1.

“Some would even ask me to crochet or knit for them for free,” Isare commented.

I was startled when Isare narrated her story to me. Here were the same handicrafts that go for hundreds of dollars in countries like the US and Canada, priced for $1 or less. If only she had known about the possibility of selling her handicrafts overseas, perhaps she would be a millionaire by now.

Since Isare didn’t know about the love for handmade products in foreign markets or how to sell to foreign customers, she had to settle for her $1 deals.

Would you believe me if I told you that people are making more than $10k on Shopify every month with just a $30 starting capital?

I know that may sound crazy.

But guess what?

It’s a reality!

And for the last fourteen years, people have been doing this business. Today, many of them are now millionaires.

Below is a snapshot from the Shopify website highlighting a merchant’s dashboard. You see how much this person made between October 11, 2017, and October 12, 2018? A staggering $6,939,003.89!

 

If you, too, would like to make millions from Shopify, all you have to do is continue reading this post.

But before we go into the business of the day, I’d like to first brush through some fundamentals of Shopify to give you a better idea of what you’re getting into.

How did Shopify Become so Popular – Why Is Everyone Suddenly Talking About it?

Shopify boomed in popularity because it solved a long-standing issue in the online retail world – store ownership!

Traditionally, anyone interested in selling stuff online can sell on platforms like Amazon and eBay.

But the absence of “individual store customization features” on these platforms meant that retailers could not tailor their stores to fit their desired taste, brand, and style.

So what did people do?

Many retailers started creating their own online stores or personal websites to take customers’ orders.

But with this new idea came two major challenges:

  • It takes a lot of expense and technical know-how to create a custom-tailored online store. Often times, retailers had to hire store designers.
  • Many consumers may doubt your store’s reliability and legitimacy, and as such, may be reluctant to patronize you.

So, what was the solution?

A reliable “online store building platform” was needed.

And Shopify came through!

Shopify’s key aim is to let users without coding or design skills build an online store, without the help of a developer and at a relatively low price. With Shopify, it is now easy for any Tom, Dick, or Harry to own a store. And so long as you have access to a web browser and the internet, you can manage your store anywhere.

What Exactly is Shopify?

what exactly is shopify

Shopify is an online store-building platform that helps people create a website store solution to sell, ship, and manage products. Furthermore, Shopify provides online retailers with the key things they need to build and market an online store — like templates, a payment processor, a blog, and even email marketing tools.

Not sure what all that means?

Well, here is a quick summary of what Shopify does for you.

Helps you build an online store with just a few clicks of a button.

  • Optimizes your store for search engine recognition and ranking.
  • Helps you set up shopping carts.
  • Handles customers’ payments.
  • Alerts you when a customer abandons their cart.
  • Helps you pull sales tax together.
  • Measures results with analytics reports.
  • Makes your store mobile-responsive.

As you may already know, Shopify isn’t alone in the world of store building. Many other online store building platforms exist out there, including Woocommerce, BigCommerce, Magento, Wix, 3Dcart, and lots more.

So, let’s take a look at the pros and cons of Shopify to see what makes it stand out from the competition.

Pros and Cons of Shopify

pros and cons of shopify

Pros

Back end is insanely easy to use.

  • Regardless of whether you’re good with design customization or not, your front end looks just as good as any high-end website.
  • Customer service is always extremely helpful, with an ever-available online forum for questions and answers.
  • You can list unlimited products on your site.
  • No bandwidth or storage limit like other competitors.
  • You can share your account with peers.
  • It has a great dashboard for order tracking and other features.

Cons

  • Though the app store has awesome tools, it can slow your website down if you add too many.
  • Shopify has an easy homepage editor, but you can only use it to create your first homepage. This can cause problems when designing your other pages if you do not have experience with HTML or CSS. However, Shopify does offer guides to help implement certain features to your pages and change the coding.
  • Inputting new products can be time-consuming because all categories have to be built by hand.
  • Price changes can be time-consuming because you can only change by product, not by style.

How to Create a Shopify Store?

how to create a shopify store

Now that you know what Shopify is, I’m sure you can’t wait to create your own store.

Whether you want to sell jewelry, t-shirts, ebooks, event tickets, or what have you, here is a breakdown of the steps you need to follow to start selling on Shopify.

  • Step 1: Sign Up

First and foremost, you will need to sign up to get started.

Open Shopify.com. Once you’re on the homepage, enter your email address and hit the “Start free trial” button. Usually, Shopify will offer you a 14-day free trial after signing up, so you can test the features of the site.

shopify home page image

Next Shopify asks you to input a password and desired store name. After this, you’re ready to create your store. In the figure below, my chosen store name is “Bombasticalically.” If the name you choose isn’t available, Shopify will ask you to choose another.

Can’t seem to find an available name?

You can use the Shopify business name generator to generate new name ideas.

shopify create account_LI

  • Step 2: Make your store secure

Shopify asks you to secure your store by adding a secondary password and two-step authentication.

Once you’re done with this, Shopify asks you to confirm the settings and then choose an account to login to your store.

  • Step 3: Add your products

Once you’ve filled in your personal details, Shopify takes you to an admin page where you can add, describe, and manage your entire store setup. This is also where you add products. To add any product, simply click the “Add product” shortcut button on the admin page. There you’ll see a list of details to fill for any product you want to add. This usually includes things such as the product name and description, product image, size variants, weight, barcode, etc.

add products to shopify

  • Step 4: Customize your store

    This is where your personal creativity comes into play. You have to ensure that your store design is such that anyone who sees it will immediately fall in love with your brand.

    But if you cannot DIY, maybe you should hire a Shopify store designer to help you. These are people (mostly freelancers) who help Shopify store owners design their stores.

    Usually, you have three options as far as your store’s design is concerned. You can use the “Debut” theme, which comes with every new store created, or you can choose from the free themes on offer (there are 10 of them). But if you’ve got the budget, you can buy a theme template. Usually, they cost around $140 to $180.

  • Step 5: Add a domain

Now let’s give your store a domain name, e.g. Mystorename.com.

Are you planning to sell kids’ toys? Don’t come up with a casual domain name that isn’t related to toys. Your domain name should tell customers what your store is about just by looking at it.

Take note that, although you can create a Shopify domain name for free, your best bet for a professional-looking website is still a paid domain name.

With free domain names, you must add the ‘.myshopify.com’ subdomain to your store’s address. But with a paid package, this is not the case.

Generally, it costs about $14 per year to buy a new domain name on Shopify.

  • Step 6: Configure your payment gateway

Unlike most eCommerce store builders, Shopify has its own payment gateway called “Shopify Payments.” The advantage of processing payments through this medium is that you don’t get charged any transaction fees. When someone buys something from your store and pays through the “Shopify Payments” button, Shopify doesn’t charge you anything.

In contrast, if someone chooses to pay through other channels like PayPal, Stripe, credit cards, Amazon Pay, or what have you – you get charged per transaction.

To activate your store’s payment feature, go to “Settings” at the foot of the navigation menu. There you’ll see the “Payment Providers” icon.

  • Step 7: Configure your shipping button

The next thing is to configure your store’s shipping button. To do that, just go to “Settings” and click on the “Shipping” icon.

Once you’re on the shipping page, you can add shipping zones, buy shipping labels, and decide how much you want to charge consumers for shipping.

  • Step 8: Integrate all the apps you need

One of the things that make Shopify a better online store building platform than most of its contemporaries (more on this later) is that Shopify allows you to integrate lots of apps into your store to make your operations smooth and seamless.

To add apps to your store, just select “Apps” on the navigation menu and search for any app you want.

Shopify currently claims they have 2,400+ apps available to choose from, covering all the eCommerce areas you could need like shipping, accounting, social media, and more. You should have no problem finding any app you want.

  • Step 9: Choose a payment plan

Upon signing up in “Step 1” above, you would have created a “free trial account,” which lasts for 14 days. But within or after these 14 days, you’ll need to upgrade to a paid plan if you want to publish your store and make it accessible to everyone globally.

To upgrade to a paid plan, click on the “Select a plan” button you’ll find at the foot of every page on your store. From there, you’ll see a list of plans to choose from, which includes:

  • Basic Shopify ($29 per month)
  • Shopify ($79 per month)
  • Advanced Shopify ($299 per month)

For a beginner Shopify retailer, like you, the Basic Shopify plan is all you need to kickstart your business.

This plan features all you could need to set your store up for success.

If you’ve been on the platform for a while and your store is growing really well, the Shopify plan may be a good upgrade for you. The perk of this plan is that you unlock some professional reports and enjoy some great shipping discounts. The Advanced Shopify plan is best if you have a very large store in need of more scaling.

  • Step 10: Publish your store

Now your store is ready to go live!

To publish your store, first, make sure you’ve upgraded to a paid plan. Now go to “Online store.” From there, click on “Preferences,” and then uncheck “Enable password” within the “Password protection” area.

Once you do this, your store is sent live to the internet!

Pro Tip: At any point in time, if you don’t know where to perform an action on Shopify, use the smart search bar to look for whatever page, product, or setting you to need.

smart search filter shopify store

Pop Questions:

1.) Do I need an LLC before starting a Shopify business?

You don’t need anything, my friend. Sell to anyone and everyone around the world without setting up any LLC. You’re more or less a sole proprietor!

2.) Does your tax history matter when starting a Shopify business?

Oh, absolutely! To set up payments on Shopify, you’ll need to submit your tax ID.

3.) What if I don’t have a tax ID?

It’s nothing to worry about. In place of your tax ID, you can submit your Social Insurance Number (SIN) or the last four digits of your Social Security Number (SSN).

How to Make Money on Shopify

how to make money on shopify

Launching your store is only half the job; you need to have a clear idea of what you’re going to sell in the store if you want to make money on Shopify.

To that end, here are some of the most common business models you can implement on Shopify.

Sell physical products

The three most common ways to use Shopify for selling physical goods online are dropshipping, flipping products, and print on demand.

Dropshipping

The figure below illustrates what a typical dropshipping business model looks like:

dropshipping model

If I had to guess, I’m sure you’ve heard about dropshipping a dozen times already.

But if you never understood what it meant, we’re going to shed more light on it here.

The concept of dropshipping is that you create a store, accept orders from customers, and fulfill these orders, albeit without necessarily partaking in the delivery process.

As a dropshipper, you don’t have to worry about holding any inventory. Your primary job is to accept the order and forward it to a supplier, who completes the order on your behalf.

It’s a highly profitable business model, with little to no capital required. The only downside is that the profit margin is low.

A hypothetical illustration of dropshipping

  • You create a Shopify store and upload your wares.
  • Someone orders a product, say a $1k mobile phone.
  • You forward this order to a supplier who is selling said product for $950 + shipping fees.
  • You get to keep a profit of $50.
  • The supplier sends the mobile phone to the consumer.
  • Voila. Transaction completed!

Print on demand

Print on demand and dropshipping are quite similar in all regards, with the only difference being the nature of the goods being sold.

print of demand at a glance

With print on demand, the simple process goes like this:

  • You create a Shopify store and upload available products.
  • Someone orders a product (say a customized tee).
  • You forward this order to a third-party print-on-demand service like Printful, which perfects the product.
  • The print-on-demand service provider then ships the product to your customer.
  • Voila, you pocket the profit.

In the print-on-demand business model, you can either create your own unique products or add graphics or logos to existing products to beautify them. Some of the most common products that qualify for print on demand delivery include:

  • Books
  • Mugs
  • Tees
  • Artwork
  • Custom bags
  • Face masks
  • Clothing accessories

Flipping products

flipping products

Flipping products is a process whereby you identify products selling for lower prices, buy and store them, and then sell them at a higher price. In simple terms, product flipping is a type of reselling business.

Most Shopify retailers who adopt this approach go to stores like Target, Staples, Walmart, Home Depot, Ross, Gamestop, eBay, Craigslist, etc., to find products selling for less than their retail prices.

Without a doubt, there’s a great opportunity to make lots of money from this business model.

However, there is a downside, and that’s the fact that you have to buy and store products (large inventory costs), some of which may not be purchased quickly.

buy and sell

Productized services

Perhaps you don’t like the idea of selling physical goods, or maybe you don’t even have any goods to sell.

No problem!

You can still make money on Shopify.

This time, you’ll be selling productized services, such as freelance web design, SEO packages, live events, online classes, and consulting.

For example, let’s say you run a coaching business online; you can use Shopify to sell your classes to people. Or maybe you’re trying to host a live event; you can get people to buy your tickets via Shopify.

Digital products

digital products

digital product sell at shopify

As an alternative to productized services, you can also sell digital products on Shopify.

Not sure what digital products are?

  • Here are a few examples:
  • Ebooks
  • Online courses
  • Mobile apps
  • Licensable content (stock photos, product images, music, etc.)
  • Digital tools (WordPress templates, spreadsheets, After Effects templates)
  • Membership site registrations
  • Music, art, and visual content download

The beautiful thing about selling digital products is:

1. You don’t have to own the products you wish to sell. Almost all digital services offer affiliate programs that allow merchants to advertise and sell their products for them. By reaching out to a few brands, you can get a ton of digital products to market and sell in your store.

2. You can mix and sell multiple products. For example, your store can be selling music downloads, video downloads, music apps, and music membership site registration.

In summary, when it comes to digital products you can sell: 

Services and consultations: If you are a lawyer, a veterinarian, an interior designer, or a medical specialist, you can make money online by taking orders directly from potential clients through Shopify. You can accept orders for service deliveries or in-person consultations.

Ticketed experiences: Let’s say you’re an artist selling tickets to an exhibition show, a business owner selling tickets to an industry networking event, or a non-profit seeking funding for a cause, you can use Shopify to sell those tickets or accept funding.

Online classes: You can use Shopify to cater to your online teaching or mentoring demands. Students can buy, rent, book consultation, or join your programs through Shopify.

Rentals: Finally, you can use Shopify to accept payment for your rental services. Let’s say you’re in Town A and someone wants to rent your props or digital camera from Town B. You can manage the entire rental procedure right from the Shopify store.

Tips for Successfully Selling on Shopify

Now that you know the list of things you can do to make money on Shopify, the next thing is to know what you need to do to guarantee success.

Optimize your store for mobile responsiveness

With each passing day, the world of eCommerce is gradually tilting more towards mobile commerce. Although we still have many retail purchases on desktops, most of the product and brand research done by consumers these days is carried out on mobile phones. Most consumers are even saying they prefer to make purchases directly from their mobile devices because it’s faster and easier.

mobile ecommerce sales growth

Source:Oberlo

What this means for online retailers is that unless your business falls in line with the new trend, you may start to miss out on lots of prospective customers.

Luckily for you, Shopify is really big on “mobile responsiveness,” too. The platform offers you tons of mobile-friendly themes to improve your store’s responsiveness to mobile.

So, before you move ahead to publish the store you’ve created, you need to double-check whether the Shopify theme you’re using is responsive for mobile or not.

Not sure which Shopify themes are mobile responsive? Here are some of them:

  • Elise – Multi-concept Shopify theme
  • Foodly – Responsive Shopify theme for food niche
  • Marley – Responsive Shopify theme
  • Cosmify – Fashion and cosmetics best-converting theme
  • Furni – Responsive Shopify theme for furniture niche
  • Nautica – Best-converting Shopify theme
  • Lena – Fresh Shopify theme

Provide an awesome customer experience

Awesome customer service may not always equate to new customers, but it does guarantee the return of old ones.

And in the world of eCommerce, getting old customers to patronize you again is indeed a great achievement because consumers are spoilt for choice.

For example, if you’re selling wristwatches or RayBan sunglasses, there are at least a million and one more brands selling the same stuff on Shopify and other online marketplaces.

So when customers decide to come back to a store they’ve patronized once before, it can only mean one thing – that they enjoyed the customer service they received the first time.

To ensure that this will always be the case for your Shopify store, here are 6 customer retention steps you need to follow:

  • Use a Shopify email integration app like Mailchimp to add customers to your email list and send them engaging content from time to time. This can be a notification of a discount/product offer, birthday wishes, seasonal greetings, or helpful tips on using a certain item you think they may have at home.

  • Put a smile on customers’ faces every time you fulfill an order. This can be in the form of handwritten notes placed inside the order box.

Just look at what a brand did for one of their customers here:

image fun

  • Don’t be generic or cliché in your product delivery. Instead of just sending someone’s order in a traditional delivery box, delight them with a few things they never saw coming. This could be coupons for discounts on their next order, product manuals, referral deal offers, etc.

  • Create a loyalty program. You can make a customer return to your store by rewarding them with bonus points each time they patronize you. Each point scored may be used on their next purchase, leveraged on other stores (permitted by you), or put to another use.

  • Retarget your ads. Show up in front of customers on platforms where they don’t expect to see you. For example, anytime someone visits your store to make an order, you can add a cookie in their browser, which allows you to pop your ads up in their faces anytime they’re searching for products on Facebook or Google.

  • Be attentive on social media. Make sure your store has a presence on all major social channels. Most of your customers use these channels, and by posting your store updates here, you can bring old customers back to your store.

Sell multiple products

sell multiple stuff

The beautiful thing about selling on Shopify is that you can sell items you don’t have in stock (dropshipping). You just have to list them on your store, add all the relevant product information, and when an order comes in for them, you forward the order to a supplier who fulfills the order on your behalf.

So why not leverage this opportunity to sell more than one product on the platform?

If you’re looking to make money on Shopify there can be no better means than this, because logically, the more product variation you have, the better your chances of making sales will be.

But before you go ahead and add more products to your store, ensure that these new products align with your audience’s interests and closely match whatever you were selling before.

For example, if you started out selling watches, you can add sunglasses and accessories later on. Or maybe you started with mobile phones; you may eventually want to add mobile phone accessories.

Incorporate User-Generated Content (UGC) in your marketing efforts

Nowadays, people don’t trust a business if they say they have the most durable dinner table in town. But they’ll trust the consumer review who said they’ve been using it for six years and nothing’s happened to it.

A marketing specialist at Pixlee – Miriam Tremelling – once said about Shopify and UGC, “Creating engaging displays of customer photos within your Shopify storefront is a sure-fire way to take your word-of-mouth marketing to the next level and add a layer of social proof to encourage customers who buy. Here at Pixlee, we’ve found that shoppers who engage with UGC on Shopify product pages are 2x more likely to make a purchase than those who don’t.”

Make your marketing efforts a well-rounded approach

When it comes to marketing your store, lead the way with your best-selling products. Use them in all PR and social campaigns. This will be what gets people to click on your ad and scroll through your site.

Another important element of an awesome marketing campaign is photography.

Good photography is a must, especially for premium-priced products. In fact, anything over $50 requires high-quality pictures.

How To Get Traffic (customers) to a Shopify Store

There are some marketing strategies known to work pretty well for Shopify stores. They include:

  • Social media

Below is the Facebook page of a brand called Emani Cosmetics.

emani cosmetics

Emani Cosmetics has been using Facebook to drive traffic to their store by implementing a seamless integration between Shopify and Facebook. 

The idea here was to publish posts that their Facebook audience wants to see and then implement some Facebook advertising techniques to ensure these posts reach their destinations. 

Thanks to the partnership program that exists between Facebook and Shopify, this brand was able to add “shoppable icons” to their product posts, meaning users can easily connect with their Shopify store without ever having to leave the Facebook app.

By leveraging the smooth integration between Facebook and Shopify, Emani was able to win more customers for their store.

The same integration exists between Shopify and Instagram.

  • Guest blogging

Another strategy you can use to bring customers to your Shopify store is creating guest posts for sites within your niche.

By writing guest posts on these sites, you get some backlinks to your store.

As you gain more of these links to your store, your domain authority will increase, causing search engines to notice and rank you accordingly.

As you may already know, the higher you rank on search engines, the greater your chances are of attracting traffic to your web store.

However, it’s important to ensure you’re writing strictly for high authority websites when creating guest posts, because these are the sites that search engines trust the most.

To find a reputable, high authority site that is relevant to your niche to write for, you can do some research according to the guide below.

How to search for industry-relevant high authority sites:

Let’s say your Shopify store sells cosmetics and fashion products. Go to Google.com and search for ‘intitle: write for us + fashion&cosmetics.’ This will generate a list of high authority guest posting opportunities within the fashion and cosmetics industry niche.

finding guest posting sites

Reach out to as many of them as you can.

When creating the posts, be sure to add a link back to your store somewhere within the post so that readers can easily click and come to your store.

  • Content marketing

Another useful Shopify marketing strategy is content marketing.

You can add relevant keywords to the content on your web store, including your product descriptions so that anytime someone searches for something relating to this keyword, your store page pops up in their face.

To get an idea of which keywords are optimal for a particular section of your product pages, you can enter your primary keyword into a tool like KWfinder, which will then generate a list of phrases related to the keyword that also have a high search volume.

For example, let’s say you sell Wayfarer sunglasses in your store. A quick keyword search using KWfinder will return to you:

kwfinder for keyword search

Once you have a list of keywords, go into your store category page and add a fun, engaging content box that naturally includes the keywords from your list.

After this, notify Google that you’ve recently updated your store page by pinging them using a tool like PingFarm. This will enable Google to crawl your store anytime they’re gathering responses to people’s searches.

  • SEO and PPC ads

Before shoppers buy anything online, most of them do research using search engines to know more about what they want to buy.

Now, as a Shopify retailer, you can get your store in the faces of these people by simply using the Google Adwords feature. This will present your store directly to your target audience.

However, if you don’t like this pay-per-click feature, you can use a more natural approach like search engine optimization (SEO).

SEO is the process of making your Shopify store visible to search engines, so that they can rank you accordingly and send traffic your way.

Although there are many ways people implement SEO, we’re going to discuss the most effective one for Shopify stores, which is the use of keywords.

Keywords are the search terms people enter into search engine bars when looking for things.

As we’ve already discussed, you can use a tool like KWfinder to figure out what keywords are most relevant to your products and niche market.

Once you’ve gathered these keywords, you can begin strategically placing them in the following locations within your store to improve your SEO.

  • Influencer marketing

Influencer marketing has been gaining a lot of traction lately amongst retailers and business owners alike. And the reason is that people trust everyday people like themselves more than they do brands.

So, when a brand gets an influencer to talk about or recommend them to a given audience, the chances are high that that audience will want to check the brand out.

In your case, simply research some of the best-performing influencers in your industry niche, and then reach out to them to see if they can give you a shout-out, make a mention of you, or create an entire post dedicated to you.

Bear in mind, though, that some may ask you for money.

If you’re struggling to connect with an influencer good enough for your brand, you can use a tool like Tribe to connect with one.

tribe image

Relevant Shopify Apps and Third-Party Integration Needed for Success

Relevant Shopify apps and third-party integration needed for success

One of Shopify’s best features is that it connects excellently with other platforms and third-party apps, some of which are free and some of which are paid.

You can see a menu in the sidebar right on your Shopify homepage, displaying a tab for Apps. This is the place where all the third-party apps you need for a smooth Shopify experience are located.

In this App tab in the sidebar, you’ll see a list of categories, from which you can choose any app that best appeals to you.

Some of the categories include:

  • Inventory management
  • Customer support
  • SEO
  • In-house fulfillment
  • Email marketing

Perhaps you can’t find the type of app you need in the Shopify app store. Provided you have the resources, you can work with a mobile app developer to help design your own custom app for Shopify.

Shopify has no problem with retailers who wish to use customized apps on their store.

A Case Study of How Angelus Shoe Polish Gets Over 10k Orders per Month

tell your story

To help you better understand Shopify’s money-making potential, we’ll explore the success story of a brand named Angelus Shoe Polish.

angelus shoe polish case study

Angelus Shoe Polish specializes in the sale of shoe-related products such as shoe polish, shoe paint, shoe customizations, etc.

In an interview conducted by Shopify with one of the grandsons – who ignited the idea of putting the business on Shopify – he made some mind-blowing revelations.

Interview extracts

Tell your story.

interview extract

Using social media, Google Ads, Shopify, and a few apps, I increased sales significantly. Here I am two years later, selling over 10,000 orders a month just in my own business without even accounting for my family’s, which has doubled. They gave me an incredible foundation, and I ran with it.”

How did you earn your first sales, and what generates the most traffic and sales?

I remember starting our site on another platform – it was an awful experience. It looked terrible, and [we] received very few orders.

I remember being disheartened because the platform was not very friendly with their customer support and everything required some level of coding.

Then I found Shopify, which opened our world completely. Their robust platform makes it easy to pick and choose and make new decisions you would be terrified of doing on another platform.

As for advertising, we went for artists on Instagram and YouTube, then sponsored them to show off our product. They get our product for a great price in exchange for shout outs and general help. Social media helped us generate our first sales and bring in a majority of visitor traffic.”

What tools and apps do you use to handle shipping and fulfillment?

I use numerous applications to keep my business running. Shopify can really be a powerhouse if you know what you’re doing.

I was recently featured on Coupon Pop in a study because one of their applications helped us so much; we receive over 500 followers on Facebook and Instagram every week thanks to them! I would easily say it’s one of the most valuable apps we use.

Once we could actually afford to take some leaps, we started using Yotpo’s premium service, which is just ridiculously useful.”

How does an app like Yotpo help a company like Angelus?

Once it integrates with a Shopify store like Angelus Direct, the app allows customer reviews to be displayed on the site. This can be extremely powerful if you have an engaging product and raving fans.

Yotpo reviews offer many benefits, including boosting both organic search results and Google ads by showing the 1000+ 5-star reviews to entice customers.”

Conclusion

Shopify is, no doubt, a goldmine for making money online. With just a few dollars, you can sign up, create your store, and start selling.

That’s absolutely fantastic!

However, whether or not you will be successful selling on the platform is a different question entirely, because success is not written in stone.

To guarantee success, you’ve got to put into action all of the tips we’ve highlighted in this post.

If executed well, I can guarantee that you’ll be smiling at the bank pretty soon!

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